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  1. C

    Basic questions of Marketing management.

    POP stands for points of parity. These are the attributes that make your product similar to other products. POD stands for points of difference - ie the attributes that make your product unique. There's a good example at www<dot>stratplanning<dot>com/sp_adlearning.php?id=adlearn011
  2. C

    choice Intro

    Marketing Manager
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