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Wow. Those are Fab ideas.

Very interesting thoughts there. Do you also think the company lacked having it's own entity. The culture of the CEO was naturally adopted. Had the company been working stand alone, without as much influence of the CEO BRAND, it would have sustained longer. Or maybe, it is the CEO's Brand...

I agree to "To conclude i would opine that digital marketing has evolved in a big way and its going to be a game changer going forward. May be tier 2 and tier 3 cities will have less of digital marketing but will surely evolve by the time."

Here is an interesting funny link related to this topic IIM student skips placement to get employed with Kingfisher Airlines | Faking News

Hi Ben, You have got some interesting insights there. In a scenario where employees and work force is self motivated, fulfilling these needs would suffice. Giving direction keeping in mind " Respect competence autonomy relatedness" might just be the best thing to do. However what do you...

Has significant ROI been defined for TV yet? How do we know people saw an ad and then went to purchase the product. The TRP ratings are also debatable. In fact a perfect mesh would be to mix up TV advertising and lead people to social media properties and then stay in touch with the consumer...

It's a nice way to let a lot of people know about the brand. But if it directly leads to sales is a question that only some sales numbers can answer. People are who participating in such a contest, are they even the target audience?

While I will read your reply and respond in detailed later, here's a link that is related to our discussion thread- IPL fans switching from TV to new media : Cricket News - India Today

But the viewership is dying. How then do you think it is sustainable. There will come a time when the viewership will diminish to the level that IPL won't command the same audience hence the same authority in front of the advertisers :)

I Googled the first one and found this - Fun 'N Games - Einstein's Intelligence Quiz: Answer Sorry, I know no googling was supposed to happen, but couldn't resist :P

When is comes to credit card availability, most eCommerce portals now have cash on delivery. So that aspect has been sorted out. Even by mobile money now. With Social Media I believe many entrepreneurs can sell their products whether consumer goods or others. In fact social media is a...

Television ratings for the IPL have continued to fall in comparison to 2011 so says this article. I think cricket over dose would make this money making machine go kaput. What do you think?

@Kulin What do you think of Social Media. Even consumer brands can use social media to market their products, receive consumer feedback etc. No? @Shreya Das The numbers are huge now. Almost everybody googles now, or is on Facebook. How in this do you say that digital marketing is not big?

With internet penetration rate increasing, many brands have started investing in digital. But the mass eyeballs still seem to be available through traditional media. As business management students, what are your thoughts on the digital medium and social networks as a marketing channel. Or...

MH-MBA CET 2010 Results were declared. Let us all share our percentiles with each other. We can then share based on cutoffs and discuss who can get admission into which college :) Reply to the thread with your percentile and the college you wish to join :)

An article on Life Hacker says "Recruiters Only Look at Your Resume for an Average of Six Seconds and This Is What They See". So imagine how difficult it will be to make sure our resume stands out. Let us try and collate good filtered resume making tips or articles. Here's a start How and...

I think it was a very smart decision by Facebook. Instagram has loyalists. The users adore the tool and platform. Now it all depends on how Facebook leverages Instagram's reach and tool.

We all know the dire state of Kingfisher Airlines, the good times are not so good now. While the airline struggles to stay afloat, we as management students can learn a lot from the failure [or should we call it just a dip]. What are the management lessons that you can learn from the grand...

Hello everyone, We are trying to collate a list of all MBA colleges that are present on twitter. We have already added to a few to this list https://twitter.com/#!/MP_Connect/indian-mba-colleges If you know of any colleges on twitter, please share the link with us and we will add them to the...

Indian economy is booming. Know who to thank? " Education " 1000’s of young students pass out of MBA colleges each year and get economically independent. Many start supporting themselves, start paying of their education loans and support their families too. To support these young hearts of...