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    How consumer/ shoppers make choice!!

    Evaluation criteria Influence of marketing strategy What decisions rule are used?... any many more
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    NEW PRODUCT ADOPTION, DIFFUSION PROCESS

    Adoption Decision Process How an individual consumer acts . . Life-Style Characteristics of Innovators and Non innovators Characteristics of New Product Success Why Some New Products Fail and Others Succeed
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    Antecidents of Service marketing

    Topics covered: Factors That Influence Desired Service Factors that Influence Desired and Predicted Service Issues Involving Customer Service Expectations Factors that Influence Adequate Service
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    Globalization- A gobbling game ?

    Hi! Folks Learn about the Impact of globbling.. !!! Globalization has on the managers and employees.Also uncover the challenges to manage diversity.Lastly, "change you" or change the profile of customers and employees. Tushar Narula
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    Mckinsey- 7S framework model

    Here is a ppt on Mckinsey model. The 7-S framework of McKinsey is a Value Based Management (VBM) model that describes how one can holistically and effectively organize a company. Together these factors determine the way in which a corporation operates.
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    A case on - Harlequin Romances

    Topics Covered Industry characteristics Who are the consumers? Product Line Advertising and Promotion Distribution Channels International operations Consumer Research Competitors Market Share
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    Research report on Lakme:- A HUL product

    Contents EXECUTIVE SUMMARY 1. INTRODUCTION 2. CRITICAL REVIEW OF LITERATURE 3. RESEARCH METHODOLOGY 3.1 OBJECTIVE OF THE STUDY 3.2 HYPOTHESIS 3.3 RESEARCH DESIGN 3.4 SAMPLE DESIGN 4. INDUSTRY PROFILE 5. DATA,FINDING & ANALYSIS 6. RECOMMENDATION & CONCLUSION 7...
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    Brand Audit- Hindustan Times VS Times Of India

    Hi! This presentation is prepared for Ogilvy&Mather Pvt Ltd,Gurgoan. Contents:- Physical attributes: What people, places and colors associate with the brand.? Symbols: What does the brand symbolize? Related Brands: What sort of brands does it relate to, how much efficacy does the...
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    Brand Audit- Hindustan times Vs Times of India

    Hi! This presentation is prepared for Ogilvy&Mather Pvt Ltd,Gurgoan. Contents:- Physical attributes: What people, places and colors associate with the brand.? Symbols: What does the brand symbolize? Related Brands: What sort of brands does it relate to, how much efficacy does the...
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    Electrolux – the acquisition and integration of Zanussi

    Hi! friends!! I m presenting before you a case analysis/study on Electrolux Contents:- 1) Problems of Electrolux !! 2) Growth at Electrolux through acquisition 3) Points keep in mind before acquisition of a company 4) ABOUT ZANUSSI 5) ACQUISITION PROCESS 6) NEGOTIATIONS UNDERTAKEN 7)...
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    Electrolux – the acquisition and integration of Zanussi

    hi! friends Presenting before u a case analysis/study on Electrolux!! PPT entails with following:- 1) Problems identification 2) Growth at Electrolux through acquisition 3) Actions taken after acquiring a company 4) ABOUT ZANUSSI 5) ACQUISITION PROCESS 6) NEGOTIATIONS...
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    Report on TVS motorcycles

    Topic:- To study the consumer behavior in order to find market potential of motorcycles in suburban and rural markets..
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    Report on TVS motor

    Topic:- To study the consumer behavior in order to find market potential of motorcycles in suburban and rural markets..
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    A VIRTUOUS CYCLE:INNOVATION, CONSUMER VALUE, and COMMUNICATION

    This research paper entails cases and research performed on 22 fortune 500 co.Its an exercise upon which one can discover the role of innovation and its contribution to the performance of brands Tushar Narula
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    The millennium manager

    Hey friends Watch out this one.MBA of 70's-80's vs millennium!!!
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