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Segmentation, Targeting and Differentiation Prepared and Presented by: Lyncia Noronha 40 Palak Goyal 42 SYBMS Segmentation Meaning ? Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs, and then designing...

What is Decision Making? Some Definitions A good place to start is with some standard definitions of decision making. 1. Decision making is the study of identifying and choosing alternatives based on the values and preferences of the decision maker. Making a decision implies that there are...