Search results

  1. B

    LAKSHYA JEEVAN JAGRITI

    hI fRIENDS, do check............ and comment http://www.lakshyajeevanjagriti.com/ Regards Rahul
  2. B

    Hierarchy of Effects

    Over 100 years ago, marketers first conceived a model for consumer purchasing behavior. Originally, it was suggested to be a very simple model of four stages: Awareness › Interest › Desire › Action In the 1960s, the model was refined and relabeled as the Hierarchy of Effects (HOE), founded...
  3. B

    Whose Health Is It Anyway?

    Whose Health Is It Anyway? Posted by Gill Corkindale on August 28, 2007 12:16 PM How would you feel if your health became part of your annual appraisal at work? What if your fitness level determined your career opportunities? Would you be happy working for a company which actively monitored...
  4. B

    Marketing Malpractice: The Cause and the Cure

    Marketing Malpractice: The Cause and the Cure THE IDEA Thirty thousand new consumer products hit store shelves each year. Ninety percent of them fail. Why? We’re using misguided market-segmentation practices. For instance, we slice markets based on customer type and define the needs of...
  5. B

    So you want to be a leader?

    So you want to be a leader? There's certainly no shortage of advice to guide you. At the last count Amazon stocked no fewer than 7,000 books on leadership and a welter of consulting firms have sprung up to elucidate the mysteries of the perfect leader's mindset. It seems the main problem faced...
  6. B

    Why Satisfied Customers Defect

    customers—a sure sign of your company’s success? Actually not, as Xerox Corporation discovered. Its merely satisfied customers were six times less likely to buy again from Xerox than its totally satisfied customers. What explains this? And how can companies ensure true customer loyalty—that...
  7. B

    'ALL OUT' - MARKETING A MOSQUITO REPELLANT

    'ALL OUT' - MARKETING A MOSQUITO REPELLANT "It is one of the contenders to become the Hindustan Lever Ltd. (HLL) of the next century." - Shunu Sen, Marketing Expert & CEO, Quadra Advisory, commenting on Karamchand Appliances Pvt. Ltd., in 2000 MAKING WAVES Karamchand Appliances Private Limited...
  8. B

    Tata Indica V2 Xeta: Competing in the Indian Small Car Market

    Tata Indica V2 Xeta: Competing in the Indian Small Car Market Abstract: This case is about the marketing strategy undertaken by Tata Motors Limited, (the market leader in commercial vehicles in India, and one of the major players in the passenger vehicles segment), in 2006 to sustain and enhance...
  9. B

    INDIAN AD LEGENDS......

    A G Krishnamurthy Ex Chairman & Managing Director Mudra CommunicationsEverybody knows A G Krishnamurthy as the Captain who steered his agency from a Rs. 35 lakh company to a Rs. 7 billion corporation in a remarkably short 23 years. But little is known of his considerable contribution in the...
  10. B

    CHECK OUT THE BRANDS LAUNCHED IN THIS SEASON

    Hook it up Sennheiser Electronics launched PXC 450 travel headphone set with NoiseGard™ 2.0 technology and TalkThrough function. It is foldable and comes with transport case, 2 AAA batteries and audio adaptors (double mono and 6.3mm) and is priced at Rs 29,900. Bejeweled rakhi Nayaab jewels...
  11. B

    HOW WLD U ADVERTISE DA PERSON ABOVE U?

    FRIENDS THIS IS NOT JUST A GAME.........THIS SHALL HELP YOU USE AND EXPLORE YOUR MARKETING SKILLS .. SO USE YOUR BRAIN AND SAY how wld u advertise the person above u in accordance to his/her PIC OR THE CHARACTESTICS YOU KNOW ABOUT THE PERSON.............LETS SEE YOUR TALENT ........... :tea:
  12. B

    Writing a Good Advertisement

    Why advertise? The aim of advertising is to make people aware that a vacancy exists and to persuade them to apply for the position. Advertising helps to 'market' UTS by defining exactly what it is the ORGANISATION stands for, and what separates it from its competitors. Often the people you want...
  13. B

    BRAND EQUITY==BONDDONRAJ

    So, which colour you like? When Apple launched the latest iPod Shuffle design last October, the gadget was available in just one colour: silver. However, just three months later, Shuffle was available in purple, green, blue and orange — with a slugline that read, ‘Put some color on’. One of the...
  14. B

    Worst ads ever

    Vicco Turmeric... Nahi Cosmetic.. Vicco turmeric ayurvedic cream.. Keen muhanso ko jad se mitaaye Haldi chandan ke gun isme samaaye Twacha ki raksha kare ayurvedic cream vicco turmeric ayurvedic cream.. TA TAD hey friends add more.......:pound:
  15. B

    SPREAD A RUMOUR ABT THE PERSON ABOVE U............!!!

    SPREAD A RUMOUR ABT THE PERSON ABOVE U............!!! :SugarwareZ-191: :pound: :SugarwareZ-254: :big_grin:
  16. B

    MANAGEMENT GAME.....

    MANAGEMENT GAME..... MANAGEMENT dictionary ...a game this game is very interesting n iformative bcs it will increase vocabulary .so game is that first person write the name of any MANAGEMENT part or strategy or instrument or type of solution or any thing else related to management profession...
  17. B

    SALES MANAGEMENT

    Q-1. What is Sales Forecasting? Explain various methods of sales forecasting. How the right technique of sales forecasting is selected. Ans. Sales Forecasting means to predict the future expected sales of the product in the market on the basis of previous sales and prevailing market...
  18. B

    brand

    Segmentation classifies customers into groups which enables the retailers identify their target segment and provide the desired value. This paper is an attempt to group the customers and generate a profile of the revenue generating customer by identifying significant differences across...
  19. B

    RAVANA

    FRIENDS THIS THREAD IS DEDICATED TO ONE OF GREAT SCHOLER --- RAVANA LET US SHARE HOW MUCH POSITIVE WE KNOW ABOUT HIM.
  20. B

    switch on ur speakers ..... nice game....

    switch on ur speakers ..... nice game.... http://fun.drno.de/flash/games/lab.swf
Back
Top