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For the first time since its inception, the Xavier Institute of Communications, Mumbai, organized its now annual festival – MADMA – Madness in Mass Communication and Advertising, on the 11th and 12th of February. Themed as ‘Going Viral’, the two-day weekend riot focused on brilliance bordering...

The madness is spreading, the virus is infectious. Clue after clue you are sure to get hooked. If the treasure is what you seek, if the chase gives you a maddening high, we have the maze ready and the treasure stacked to find. Rack your brains and track the route until the treasure is all yours...

“Lekin iss ad mein hum 24o ke angle par actor ko biscuit khaate hue dikhaayenge!”.So much effort you put, but all you get for your pitch from the client is a resounding “no”, and you come back thinking you could’ve done better. Now’s your chance. Be the agency, create a 360 degree campaign for a...

Q. How much of Counter Strike is too much? A. Invalid question. Have you ever played CS to sabotage the other team? Have you played it with the passion that the prize doesn’t matter to you, only the win does? Have you thought of it as the only aim of your life, until you conquer it? If your...

We don’t judge you by the way you look. But you are being judged on your humour alone. So if you laugh at yourself when you look into mirror, do a mimic, or have a bag of comedy waiting to be staged, then you ought to come here. So as I was saying, this duck walks into a bar… 2 entries per...

Three words – Radio ads suck. That weird play with sounds can irritate us a lot. So do you dare to change what you don't like? Take part in Radio Gaga and come up with some amazing radio ads. And as the Kit Kat jingle says "Kya pata, iss event ke baad, life aapko kuch rangeen 'suna' de". 1 team...

Are you one of those folks who own a DSLR? Do you pretend to have mastered photography, click and edit photographs to be put on Facebook in an album called something like “My Trysts with the Camera”? Then get out of that pretentious world, and use those photographs for what they are actually...

Remember mad ads? Remember those bad ones? Oh that weird jingles which you could easily rhyme to make something else out of them? So you think you can mock a real ad of a real product, and show how crazily creative you can get? Come, let’s test your belief. It’s simple enough to give it a try at...

Do you think that anything you create gets immediate 'likes' and 'comments'? Well it’s time to prove us your potential. Grab the pulse of MADMA and submit entries which can be in the form of audio clips, video clips, images or e-books. Put it up online and validate its popularity. The most...

Did you mum tell you ever that you used to make a beat out of table, chair, can, or any such junk? Do you have a fond memory of a photograph of yours that captured you in such awesome madness? Oh! Then you must also know, we are your platform to fame. Put that Rockstar jacket on, bring your junk...

Indian or Western, you ask? Why not both we say! Combine the finer elements of both and enthral the audience with your moves. We don’t believe in restraining any form of art, you see! So let’s see how you shake it! 1 team / College 4 - 10 members / Team RULES : The Theme for the...

Do you think ‘Wah Taj’ doesn't ring the bell for Taj Mahal Tea? Or that the logos of Airtel and Videocon are twins who got separated in a crowd? Here, you have the power to make it right. This event is all about unleashing your creative side in words and visuals! No. of teams from each college-...

Persuasive much? Can you convince anyone that actually the eggs came before the chicken and not the other way round? Then we dare you to exude this skill of yours. Don’t be afraid. It won’t hurt much. One member per team 3 entries per college. RULES : Each contestant will...

For every aspiring Spielberg and Hitchcock, here’s your chance to proudly present your masterpiece. We bring to you the short-film event, Cinemascope, which gives you a platform to showcase your cinematic talents. The genre for the short film can range from a plethora of emotions but the film...

Oh! So you like to gossip, huh? You blow a small feather much out of proportion, do you? Do you think that not blood, but drama and exaggeration run in your veins? Well then, you know we are on a lookout for you. Yes, you. Don’t just be a mute spectator hating India TV. Come and tell us “Ki kyun...

Some questions have straight answers and some have to be dug out. Oh, do you boast often about your knowledge of brands, market, companies et al and your friends pat your back for that. So, this time, let’s test your brain for real. Don’t worry! We won’t unearth the remains of wars. 2 per team...

PR with a twist. Get a break from handling big corporate and political honchos, and come manage a band! Think different, be the go-to guy for the bands in the music industry. Promotional videos, strategies, merchandising …. go all out! No. of teams from each college- 2 No. of members in each...

MADMA is made up of the ideas of some blurry eyed eccentrics, while they were sitting on the pot digging their nose, staring at a crack in the classroom wall, doodling in their notebooks during lectures or playing music in the canteen with spoons and plates. Since these ideas are termed "mad"...

MADMA is made up of the ideas of some blurry eyed eccentrics, while they were sitting on the pot digging their nose, staring at a crack in the classroom wall, doodling in their notebooks during lectures or playing music in the canteen with spoons and plates. Since these ideas are termed "mad"...

MADMA is made up of the ideas of some blurry eyed eccentrics, while they were sitting on the pot digging their nose, staring at a crack in the classroom wall, doodling in their notebooks during lectures or playing music in the canteen with spoons and plates. Since these ideas are termed "mad"...