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Bajaj Auto Finance Adopts Cloud Based CRM and Increases Productivity by 50 Percent Points for discussion: (Pl focus on cloud aspects in this case study, leave CRM aspects) 1. 2. 3. 4. 5. What were the major concerns of the Industry to switch over to cloud computing? How security concerns were...

It’s far more than the cliché “getting close to the customer” What the Hell Is ‘Market Oriented'? by Benson P Shapiro The air hung heavy in French Lick, Indiana. A tornado watch was in effect that morning, and the sky was black. In a meeting room in one of the local resort hotels, where top...