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Do you like traveling? Let's talk about places visited by you, within India or abroad. What is your dream destination & why? :)

The market has become competitive & we have lot's of talented people out there who are interested in starting a Business of their own. What do you think is the best way to start with something? How do you go about it? Would you like to start with something online and then go offline or vice...

Do you like reading books? Do share in the books you have read & would recommend others to read.

With the usage of social media going up at an exorbitantly high rate - users get alerted by real time tweets & news updates. The news which we generally get on twitter and facebook reaches the newspaper the next day. Twitter feeds are fantastic and help in delivering news across the world. Do...

Gone are the days when we used facebook to play games, Oh well they still exists & a lot of people are found playing the criminal games & solving mysteries but with the growth of smartphones things have changed ! People now download a lot of applications on their phones, be it games, photo...

Recently I came across someone who kept saying "We will make a Viral Video." You can make a video but you cannot make a viral video, the chances of it becoming viral totally depends on the content of the video. As per my observance a video or content generally goes viral when it has a strong...

One fine day you are hungry and craving for a Pizza, what do you do? The most easiest way you think of is check out the menu & order online. Ordering online gives you lot of payment options along with Cash On Delivery (COD). So you go to google, you want to have a pizza from either Pizza Hut or...

Even after having a highly successful 'Change the Game' positioning, the cola major PepsiCo India has taken a new brand positioning 'Oh yes Abhi' that seeks to bring alive the hunger for impatience seen in the youth today. PepsiCo India VP Marketing-Beverages Deepika Warrier said, "Oh Yes Abhi...

These days when you login to your Facebook or Twitter account all you see is contests & campaigns happening, some for a good cause & the others with fun element added to it to create a buzz for the Brand. Do you think running contests on Twitter & Facebook is good for your Brand and helps in...

Crowdsourcing is the practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people, and especially from an online community, rather than from traditional employees or suppliers. It combines the efforts of crowds of self-identified volunteers...

A lot of Brands pump in lot of money in Search Engine Marketing, do you think that Search Engine Marketing helps Brands or should the brands concentrate on Search Engine Optimization in stead of SEM?

Blogging is the best way to express how you feel, your views and opinions on various topics. Do you like to write? Have a Blog? Share your blog link here :)

Search Engine Marketing and Search Engine Optimization - whats the difference? Search Engine Marketing Search engine marketing (SEM) refers to the short text advertisements which generally appear at the top or down the right hand side of search engine results. These are often labelled as...

Have you ever come across an interesting online campaign/advertisement which has tempted you to go and purchase the product? Do you recall any social media campaign which according to you was very interesting & different? One of the Best campaigns which i've come across is done by Pepsi - it...

Recently i have been observing a lot of people have been trying to rope in interns for unpaid internships, there are some who still go ahead and do it for experience while others are totally disapprove the idea of "unpaid internship" Here's why - An Intern is made to do all the things just...

Investopedia explains : At the beginning of a product's life, it may have a little to no competition in the market place until competitors start to emulate it when it shows signs of success. As the product becomes more successful, it will face increasing numbers of competitors and may lose...

The Online Marketing & Advertising is booming at a fast rate. Every Brand wants to have an Online Presence & spend on Online Media. However, the Traditional form of Marketing & Advertising is still preferred by the majority. According to you which one is more important today & why? Given an...

A lot of Brands think it is very important for them to have huge number of likes on their page. Some of them are willingly to spend a good about of money for those likes. We are often approached and asked if we sell "likes" . Now I have come across people in the past who claim of selling 100k...

On 18th June the hashtag #MadrasHC trended on twitter for all the wrong reasons. People kept tweeting jokes using #MadrasHC This is not the first time false rumors have spread across various social media platforms. Do you think the influencers on social media can avoid such a topic to be...

A lot of people out there think that having a celebrity as a Brand Ambassador helps in higher Brand Recall & revenue. In my opinion, the Brand, it's quality & it's creative strategies are more important than the Brand Ambassador who endorses the Brand. Yes, to a certain extent the Brand's...