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Written by an IIM veteran, this book takes great care to cover the content as per the needs of the students. Words are explained not only in terms of meaning but also their origin, and supplemented by stories that make the usage of certain words perfectly clear. Also included are a large number...

"What are the parameters on which panel members evaluate candidates during Group Discussions? Students may post their thoughts.

The next stage after the written or Computer-based tests is the one in which candidates are called for Group Discussions/ Essay Writing and a Personal Interview. In fact, almost every institute uses Interviews to assess the suitability of the candidate. In this article, we shall examine some...

Tips to Prepare for Interviews - SIDHARTH BALAKRISHNA The next stage after the written or Computer-based tests is the one in which candidates are called for Group Discussions/ Essay Writing and a Personal Interview. In fact, almost every institute uses Interviews to assess the suitability of...

READING COMPREHENSION-TYPE OF QUESTIONS The skill-set a student needs to do well in English has changed substantially. An impressive reading speed and knowledge of a wide variety of words, phrases or idioms of the language is no longer as important as the ability to think and answer questions...

My third book-'Case Studies in Marketing' -published by Pearson, the world's largest education firm, has been released. The book consists of Case Studies outlining Marketing concepts (sales & distribution, advertising, branding, the 4P's concept, localizing a brand etc) and is being used by...

Tips to crack CAT 2011 and other b-school exams In two chats with readers on September 15 and 23, Sidharth Balakrishna, an IIM Calcutta alumnus and adjunct faculty member at leading b-schools across the country, addressed queries related to cracking CAT 2011 and other b-school entrance exams...

New Tips For Changed CAT An IIM alumnus gives tips on learning strategy for the new CAT format As per the new notification for CAT 2011 there will be only two sections in the examination instead of three, the total number of questions however, will remain the same. The two sections will be...

the book covers each and every aspect of CAT-written exam, GDs, Interviews, Essays, extempore, Case Studies etc http://www.pearsoned.co.in/web/books/9788131763599_An-Introduction-to-the-CAT_Sidharth-Balakrishna.aspx About the Author: Sidharth Balakrishna is an alumnus of IIM Calcutta and has...

Release of my third book ‘Reading Comprehension for the CAT- A Winning Approach by an IIM Alumnus', published by Pearson, the world’s largest education firm Includes: Analysis of RC in the Computer-based CAT Type of Questions in RC Choosing an Appropriate Title of the Passage Choosing the...

By Sidharth Balakrishna http://www.rediff.com/getahead/slide-show/slide-show-1-career-mba-entrance-personal-interview-tips-crack-the-face-to-face/20110318.htm After the group discussion or essay stage, the next stage for selection in an MBA programme is the personal interview (PI). How should...

Several Management Institutes are now using Case Studies as part of their selection process along with the Personal Interview, rather than the more-conventional Group Discussion. How should you prepare for this? Sidharth Balakrishna, an IIM Kolkata alumnus gives some valuable tips. The reason...