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Description BMS Sem-V notes. (Special Studies in Marketing) The Nature and Types of Advertising ? Advertising • Paid non personal communication about an • organization and its products transmitted to a target audience through mass media Promotes goods, services, ideas, images, issues...

Description BMS Sem-V notes. (Special Studies in Marketing) advertising agencies structure & organization what agencies do. and how they’re organized to do it. 7 primary services: ? ? ? ? ? ? ? complete a marketing analysis develop an advertising plan prepare a creative strategy create...

Description BMS Sem-V notes. (Special Studies in Marketing) Organizing for Advertising and Promotion: The Role of Ad Agencies and Other Marketing Communications Organizations © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin Participants in the IMC Process Advertiser (Client)...

Description BMS Sem-V notes. (Special Studies in Marketing) Objectives for the IMC Plan Value of Objectives Objectives Communications Planning and Decision Making Measurement and Evaluation of Results Marketing Versus Communications Objectives Marketing Objectives • Generally stated in the...

Description IF notes. International Finance Module No V (Balance of Payment) ? It is a systematic record of all economic transactions between the „residents 'of a given country and the residents of other countries-rest of the world-carried out in a specific period of time, usually a year...

Description The project covers the current scenario in courier industry. Also gives an idea of how to start this business. Pride International is a small logistics company trying hard to make its presence in the industry. [a^W^a_ZW__Z ZVS
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