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P[/b]onds Dream flower Talc has evolved over the years. Evolution with change- But, has the change been for good? If DFT were a woman, she would probably be looking in to the mirror and asking herself, “Who am I?” There is just one apt word to describe the act of UL, when they have played with...

If we ever walk in to a complex selling situation involving big bucks with just elementary knowlede of buyer roles in marketing, we are surely asking for trouble! Remeber those roles we learnt in marketing classes about Initiator Influencer Decision maker Buyer User Well, Complex...

FROM IDEA TO PRODUCT THE STORY OF TRINITY COMNET A Workshop on Innovation by Subhash and Archana at Amrita School of Business, Coimbatore Mr. Subhash and Ms. Archana are an entrepreneur-innovator couple from Palghat and in this workshop, they shared with us the story of an entire 15 years of...

Business Development in todays world has become important when we consider complex business selling processes. It became evident to me that buyer roles involved in a complex selling process is much different from the ones involved while selling lesser complex products and are much more elaborate...

W hen we walked in to the building of Indian Chamber of Commerce and Industry at the Industrial City, Coimbatore, we just had apprehensions of not being let in. Once we met Mr. Haridas and voiced concerns, he was more than happy to let us in. From the invitation that was shared with us, we had...

A TRYST WITH MICROECONOMICS When Glen Hubbard and Anthony Patrick O’Brien sat down to write the Microeconomics text book, they for sure wouldn’t have had even the faintest idea that a student, from the southern part of the Indian subcontinent would leaf through the Appendix section, putting...

About ASB With headquarters at Coimbatore and campuses at Amritapuri, Kochi, Bengaluru and Mysore, Amrita Vishwa Vidyapeetham has emerged as one of the fastest growing institutions of higher learning in India. The university offers 150+ high-quality undergraduate, postgraduate and doctoral...