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Marketing mix consist of four important variables of marketing, i.e. 4Ps-Product, Price, Promotion and Place. Apart from the traditional 4Ps, there are also other variables, i.e. Packaging, Posting, and Pace. Advertising is an element of promotion. However, it not only assists in promoting the...

Selecting the right type of advertising agency is a very difficult choice The advertiser should make a list of all possible agencies that can serve his purpose and the agency best qualified to provide the required and effective services is selected. Some advertisers may seleact more than one...