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Arrival of Value For Money products The recent invasion of value for money (VFM) products has been creating a tremendous change in the way the market was before. Thanks to Chinese (Crouching Dragon…) Products, hit the Indian market with all power to muster. It resulted the death of many small...

Introduction Celebrities are famous personalities. They can be film stars, sport stars or TV personalities. The marketers for promoting their brands have used celebrities. A firm that decides to employ celebrity to promote its product or service has the choice of using the celebrity to give a...

Abstract: Negotiations are everyday feature of people specially the senior executives, politicians and bureaucrats. Some people, attorneys, diplomats, purchasing agents, and union officials negotiate professionally. For these people, negotiating cases, contracts, and other agreements is...

It is also known as "Mystery Shopping industry serves to evaluate the customer service for any company that deals with customer satisfaction. By sending in anonymous ghost shoppers that form the base on their visits to client locations. Ghost shopping helps in evaluating the service provided...

ABSTRACT "Selling India is a pointless business"; "No amount of hard-sell can convince buyers to take a 'Made in India' label at face value…"; "…any marketing exercise [to brand India] is a waste of time and effort"; etc. Is India still viewed as a land of snake charmers, elephants and rope...

Abstract. Parasitic life means dependent life. The ambush or parasitic marketing is the marketing which take the advantage of value of publicity of major event specifically sports event without paying the requisite fee and being the official sponsor. It has affected world cup football, World...

The old, traditional concept of marketing included all those activities that were concerned with either production or distribution & sales. The focus was on the mundane part of Marketing – Produce as much as possible and somehow sell it. Satisfaction! Who cares? But now, the time has changed...

ABOUT THE AUTHOR: JACK TROUT is the President of Trout & Partners, one of the most prestigious marketing firms in the US. Recognized as one of the influential gurus of marketing. Trout was the first to popularize the idea of "POSITIONING" products and ideas in the minds of the customers. His...

The era of Mobile Banking and SMS marketing has arrived. At this juncture, when computers and mobile are becoming synonyms, let us try to have a "vision" into the future and have a look at how the start of mobile virus can spread! ***Introduction*** Today, the world is on our fingertips. We...

Team building: do the hard stuff "Talent wins games, but teamwork and intelligence wins championships" Miachel Gordan In any industry, one can expect to work as art of a group or team. In this "team" we are expected to share resources and collaborate our results to produce the finished product...

Abstract The main focus of this article is on the survival and marketing strategies of so-called 'spiritual gurus' who have entered the corporate world in India and the rest of the world recently. These individuals have not only imparted spirituality but also contributed to our economy through...

Advertising, a key component of the marketing mix is witness to traditional media becoming less effective. This, according to Nirmalya Kumar, is mainly due to three reasons: 'computer games and internet drawing youngsters away from TV; growing cynicism about brands and multinational companies...

The difference between a cuckoo and a crow can only be noticed after they chirp. If the era gone by witnessed a success for those who had physical strengths, the 21st century will be of those who know how to use their tongue as a powerful and effective weapon. In fact, our tongue plays a role of...

"Trust is not a matter of technique, but of character; we are trusted because of our way of being, not because of our polished exteriors or our expertly crafted communications." --Marsha Sinetar Companies are looking for better ways to develop the talents they owe while simultaneously creating...

ROLE IN UP-BRINGING Quality always plays vital role in up-bringing and for changing the face of the society. It does not requires short cuts under any circumstances. It pays dividend which has more of a say then the monetary benefits on long run. People are often confused about this in one way...

Introduction Why Communications Skills Are So Important: The purpose of communication is to get your message across to others. This is a process that involves both the sender of the message and the receiver. This process leaves room for error, with messages often misinterpreted by one or more...

Introduction The new age economy, with its attendant paradigm shifts in relation to the human capital, in terms of its acquisition, utilization, development and retention, has placed a heavy demand on today's HR professional. Today HR is expected to comprehend, conceptualize, innovate...

Why Performance Reviews Fail: 15 Reasons Why Performance Reviews Fail: 15 Reasons 1. The reviewer and employee have a personal friendship outside of work and both individuals can't differentiate their manager-employee role from their friend-friend relationship. 2. The reviewer and the...

FACE OF INDIAN ECONOMY Indian economy is rapidly growing in all directions and is appreciated by each and every individual, as this is a privilege for us to see the change in scenario after a long period of time. The question which is really to be asked is " Is this scenario a real one or it is...

No matter whatever is the topic we discuss whether it is in economics or business or trade, first half of 90s always comes out as a distinct period. That was the period when we adopted the path of economic reforms or popularly known as the advent of LPG: Liberalization, Privatization and...