HERES A STUDY AND COMPARISONS BETWEEN THE MARKETING STRATEGIES USED BY HUTCH AND AIRTEL..
HOPE ITS USEFUL..
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This is an interesting piece of work i came across on building brands without mass media.
A thing has to be learnt from this by todays branding ppl
Hope u find this informative.
CHEERS!!!
This ones great for ppl who need info on Britannia for their projects.
Its comprehensive, its in detail, its got everything u need to know about the biscuit makers.........and most importantly-IT COMES FROM ME!!! hehehe
CHEERS!!!! ENJOY!!!