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    Questionnaires for assessing brand awareness and customer perceptions

    Hi folks, I urgently need your help if possible please. I am working on a marketing project where I need to assess the perceptions of a brand and the brand awareness for a high-tech product/software. I am looking for any questionnaire that you might have or used for assessing brand perceptions...
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    Microsoft:Competing on Talent- Case Study Analysis-Organizational Behavior/HR

    Please find attached some useful analysis for the case study.
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