Search results

  1. N

    the effect of celebrity endorsement on consumer buying behaviour

    The crescendo of celebrities endorsing brands has been steadily increasing over the past 20 years or so. Marketers overtly acknowledge the power of celebrity in influencing buyer's purchase decision. They have firm believe that likeability or a favorable attitude towards a brand is created by...
  2. N

    nasrinmalang Intro

    hi................
Back
Top