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  1. M

    Public Relations and Crisis Communication

    Hello Everybody, Here is a project report on PR, with a special emphasis on Crisis Communications... Hope you find this useful.... Cheers!!
  2. M

    Consumer Learning (Indian Adaptationo of Schiffman and Kanuk)

    Hello everybody.... As u might have guessed from my rather formal introduction, this is my first upload on managementparadise. I have adapted Ch 7 of "Consumer Behavior" by Schiffman and Kanuk and I've peppered it with relevant Indian examples. I hope it proves to be a useful reference to...
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