Hi here is a set of complete notes on marketing:
Unit-I
Lesson 1 An Introduction to Marketing Management 7
Lesson 2 Marketing Environment 23
Lesson 3 Changing Marketing Practices 40
Lesson 4 Marketing Information System (MIS) 46
Lesson 5 Strategic Marketing Planning 53
Case Study 64
Unit-II...
Hi here is a set of notes for principles of management or Value based management... though the notes are not compiled in order of chapters but covers various topics
Gud Luck Guys!!!
Topics covered:
8Ps of Integrated Service Management
Historical Development of Management
Major Contribution...
delegation of authority
factors of management
frederick taylor
function of management
hawthorne effect
hierarchy level
management
management notes
managerial roles
notes
notes on management
principles
principles of management
span of management
swot analysis
vertical dimension
Hi
MBA-ites i'm a student of NIET coimbatore, i have compiled notes for the trimesters of anna university. if you need them i will send them to you.. just post in your email ID and your college name on to my private msg or on this thread.
ceao
Shrijit
Howdy ppl.. here is my collection of preperation materials for the MBA exams... plz add repute if you like my collection....
jus follow the link...
Management eSnips Folder
happy preparing....