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    marketing

    MODULE 6: PSYCHOLOGICAL INFLUENCES ON CONSUMER DECISION MAKING MODULE 6.1: CONSUMERS NEEDS & MOTIVATION, EMOTIONS AND MOOD, CONSUMER INVOLVEMENT LESSON – 13 FAQS (FREQUENTLY ASKED QUESTIONS): Ques 1 Distinguish between a Need and a Want. Ans 1 The two terms “need” and “want” often used...
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    komalsingh Intro

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