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The terms “brand image” and “brand identity” are often used interchangeably. However, there is a different between the two, even though, both relate to the same thing. Brand Image is the total personality of the brand. It is the set of perceptions that the customers have in mind about a...

In the current scenario of advertising on the internet, along with advertising in other media like TV, Newspapers and outdoor, a consumer is exposed to hundreds of advertisements every day. This ranges from the boring radio jingle, or the virtually invisible newspaper ad, which we constantly...

Hi this is arvind here... doin my final UG... a MBA aspitant!