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Institute of Management in Kerala (IMK) has, over the years, carved a covetable niche among the best business schools in India. Established in 1991 as the faculty of management studies under the University of Kerala, IMK has proudly moulded many an enterprising business professional around the...

In this era of tight competition from domestic and global firms the firm who don't come out with new products are putting themselves at great risk Because their existing products are prone to changing customer needs, shorter product life cycles, new technologies and increased competition...

Name is an identification character. In one word it's a BRAND, a unique recognition for a product or service. It can be defined as a term or a symbol to identify the goods and services of one seller from the offers of competitors. A more concrete definition of a brand is the personification of a...

<h1>Article on Emotional Branding</h1> "People spend money when and where they feel good." - Walt Disney A Brand is something that encapsulates the key features of your product - its image, usage and price - in an...

17 Rules Between Men and Women 1. The Female always makes THE RULES. 2. THE RULES are subject to change without notice. 3. No Male can possibly know all THE RULES. 4. If the Female suspects the Male knows all THE RULES, she must immediately change some or all of THE RULES. 5. The...

I am Prabodh from Institute of Management in Kerala, Trivandrum