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uploading a project.....prepared by me...n my group...for mkting mgmt.. Contents: 1] Inrto of Advertising 2]CELEBRITY ADVERTISING IS A MINEFIELD OR A GOLDFIELD ? 3]CELEBRITY ADVERTISING- INTRODUCTION 4] HISTORY OF CELEBRITY ADVERTISING 5] THEORIES [related to celebrity advertising]...

Love Marriage Resembles procedural programming languageWe have some set functions like flirting, going to movies together, making long conversations on phone and then try to fit all functions to the candidate we like. It is a throwaway type of prototype as client requirements rises with...

Three Indian women -- ICICI Bank Deputy Managing Director Chanda Kochhar, HSBC India CEO Naina Lal Kidwai and Biocon head Kiran Mazumdar-Shaw -- have been named among the world's 50 most powerful businesswomen by the Fortune magazine. The global recognition for the country's three...

The latest is Birla Institute of Management Technology, Noida, which launched its ‘Thought Leadership Series’ with Gandhigiri lessons for business and management. H Chaturvedi, director BIMTECH, doesn’t feel that it is late for an organisation whose founders have been historically related with...

Will the daughter succeed where her more famous mother failed? This was the question many were asking on Friday after the young Indian novelist Kiran Desai, daughter of Anita Desai, was shortlisted for the prestigious £ 50,000 Man Booker Prize for her book, The Inheritance of Loss. The book...

Bottomline is growing in double digits for India Inc, but cash flows are on the decline. While net cash flows are down by 45% for the non-finance BSE 500 companies, operating cash flows have also dropped by 11% for FY06 as compared to the previous year. An ETIG analysis shows that 165...

<h1>ET Businesswoman of the Year: Mallika Srinivasan</h1> There couldnt have been a more appropriate setting to interview ET’s Businesswoman of the Year: under the shade of a century-old banyan tree. This tree, at one corner of the lush green lawns of Tractors and Farm Equipment (Tafes)...

WIFE: "What would you do if I died? Would you get married again?" HUSBAND: "Definitely not!" WIFE: "Why not - don't you like being married?" HUSBAND: "Of course I do." WIFE: "Then why wouldn't you remarry?" HUSBAND: "Okay, I'd get married again." WIFE: "You would? (with a hurtful...

The wife says: You want The wife means: You want The wife says: We need The wife means: I want The wife says: It's your decision The wife means: The correct decision should be obvious The wife says: Do what you want The wife means: You'll pay for this later The wife says: We need to talk...

India has emerged as the world's fastest growing wealth creator, thanks to a buoyant stock market and higher earnings. More wealth also means more millionaires, whose number has grown over 15% between 2000 and 2005, keeping pace with China. And the boom is set to continue in the foreseeable...

Veteran ad man Piyush Pandey has added another feather to his cap. The executive chairman and national creative director of Ogilvy & Mather India has been elected to the Ogilvy Worldwide board. Mr Pandey’s nomination to the Ogilvy board comes three years after he was inducted into Ogilvy’s...

Indian-Americans are not only climbing the corporate ladder but also taking the elevator to the richie rich club, leaving behind many US corporate moguls, including those from Starbucks, eBay and Motorola. Google Inc founder-director Kavitark Ram Shriram and Bose Corporation chairman Amar Gopal...

I came across certain interesting shayari's in computer language...........hope u enjoy.................:SugarwareZ-229: Kal jab mile thhe.... to dil mein hua ek sound. Aur aaj mile to kehte hain... your file not found! * Jo muddat se hota aaya hai, woh repeat kar doonga... Tu naa mili to...

Public sector and foreign banks have scored over private sector banks when it comes to employee performance. Even as employee strength more than doubled in the private sector banks, the performance has either dipped or remained unchanged. The business per employee group average for public...

Reliance Capital is entering the consumer finance business through a tie-up with HDFC Bank. The credit card business is first on its list of preferences and the present move would facilitate just that. This would be followed up by an entire range of activities like housing, auto and personal...

Indians are splurging on gizmos and white goods, buying property, betting on the stock market and even depositing hefty amounts in fixed deposits. By all accounts it's party time for the nation's upper classes. India's economic boom is showing in higher spending and investments, with the tax...

Arcelor-Mittal is in advanced talks with Shipping Corporation of India (SCI) to form a global shipping JV. The venture is aimed at helping the world’s biggest steel company cut costs in the transportation of iron ore and steel from one end of the world to another. People familiar with the...

With over 22% growth in the job market across industries, India, Inc. will be eyeing executive and specialized talent from overseas. The employment boom in India is creating a talent shortage. In this changing scenario, a new concept has emerged -- Recruitment Process Outsourcing (RPO). The...

You are driving along in your car on a wild, stormy night, it's raining >heavily, when suddenly you pass by a bus stop, and you see >three people waiting for a > >bus: > >1. An old lady who looks as if she is about to die. > >2. An old friend who once saved your life. > >3. The perfect partner...

Hi frenz..... This is a conversation between Husband & Wife who are in Computer Field. HUSBAND: Hi Dear, I am logged in. WIFE: Would you like to have some snacks? HUSBAND: Hard disk full. WIFE: Have you brought the saree? HUSBAND: Bad command or...