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    Role of Brands and Scope of Branding (Philip Kotler Summary)

    The American Marketing Association defines a brand as “a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors.” Therefore, a brand is a product or service...
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    Microsoft retains brand 'Nokia' to tap Rural and Emerging Markets

    The CES 2015 is on in Las Vegas and the internet is filled up with new product announcements. Of the many announcements made, one which draws our attention is the launch of Nokia 215. Though Microsoft declared that it will kill brand Nokia, but it seems they now indent to ride on the brand...
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    [Quick Notes] A Brief Introduction to Rural Marketing - Indian Perspective

    In an economy like India where around 70% of the population live in villages, Rural Marketing[/b] as a subject is being accepted with open arms across B-Schools and Universities. However, the problem is that not many people understand or can define the actual meaning of Rural Marketing. The...
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