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Doesnt look too difficult. Just need to process data. Seems like it has some discrepancy 10,00,000 is total project cost over 5 years. Whats 60 % variable and how is fixed cost 3 lakhs? At a 3 lakh fixed cost pa, wont the project cost be 15,00,000 ? :SugarwareZ-064:

Hi Kulin, those are impressive points and I think they have already been implemented. Kingfisher has already optimized its aircrafts, it has optimized its fare and has still kept its positioning as premium air carrier. All problems of a "poka-yoke" are already implemented when it comes to the...

Of-course TV has defined significant ROI. Why do you think companies spend millions on TVC? A realistic approach would be to do both independently and figure out what gives better ROI. Unfortunately social media is only used to do CRM which is motivating a user more to go and crib online. Try...

http://www.managementparadise.com/forums/124752-post1.html Its the first post on the first page. Check above link :) You can thank me by being helpful around and paying it forward.

Interesting article ankita, though as they said - sports is seen with family and friends on tv and not alone online. I would say brand advertisements done online need to be measured and optimized until you find significant ROI.

Yes such contests are very exciting. It is similar to purchasing a lotto ticket and waiting to see if you are lucky enough to win it. Anything that has to do with creating hope, sells ! I regularly participate in these kind of activities.

If you cannot pay for a proper advertisement and spam discussions with ads to attract students to your courses, I would not apply to your programs. At the very least, you could contribute your 2 cents to the discussion and then just link your program. That would've been a smarter way. :caked:

Facebook has filed for an IPO recently. They have soo much money and nothing better to do with their own product, so they are acquiring other popular products. I use twitter and I hate that facebook acquired instagram. Just hope they dont spoil it like they spoilt facebook experience.

looks like we are all in agreement... kisme was popular because of its name !

Wills lifestyle is a completely different product line. So how is it pull for cigarette? ITC is into foods as well. Do you suggest that also is a pull ? I think nitin is silently enjoying the debate :P .. I know I havent contributed to his original question but since you are soo senior in...

there are a lot of reference reports in Financial Management - MBA Online and Financial Management ( FM ) - MBA Online We dont give projects to submit. We do enjoy helping people in shaping their research work :)

so what topic did you select finally?

okay arvind, but its simple logic. if product is high priced - pull strategy if product is low priced - push strategy How does it help Nitin in his research?

I dont agree, apple uses pull :p Marketing guru, care to explain it in cellphone context ;)

upload? you mean download.. just click on the text that says taj.docx

:) lets make it better.. Can you send a private message to me with your phone number?

I will drag the above person to a photographer ^-^ .. so that he can put a nice display pic :p

You will just keep saying good job or be useful also sometime soon :p

I am really really really ... infinte really jealous ! WE WANT MORE FREE BOOKS !

looks like he never uploaded it. Check similar threads below