Search results

Description Apollo Tyres Ltd is a high-performance tyre manufacturer headquartered in India. It is built around the core principles of creating stakeholder value through reliability in its products and dependability in its relationships. The company has four manufacturing units in India, three...

Description The management of Larsen & Toubro Limited presents below its analysis covering the segment-wise performance of the Company for the year 2001-2002 and an outlook for the future. The report conveys expectations on future performance based on an assessment of the current business...

Description Transparency and accountability are fundamental to our business and our approach to sustainability. This report offers insight into our sustainability strategy, performance and progress against the targets and commitments we shared in our FY10/11 report. Our organization has...

Description Culture differences play a significant role in the international marketing, which has drawn many researchers‟ attention. This dissertation will focus on how the cross-cultural environments influence the choice of marketing strategies. The theoretical framework of this study mainly...

Description The researcher examines a detailed synopsis of the specialty coffee industry and the role that Starbucks plays in it. Starbucks is in a growth market, and it has a good relative overall position. The researcher will examine the business structure of Starbucks and the future...

Description Kingfisher plc is Europe’s leading home improvement retail Group and the third largest in the world, with over 1,000 stores in eight countries in Europe and Asia. Its main retail brands are B&Q, Castorama, Brico Dépôt and Screwfix. Kingfisher also operates the Koçtas¸ brand, a 50%...

Description Strong brand awareness : legitimacy (as a pioneer, a leader), seriousness • Leader in overall “Brand Capital” Remember „Chez Casto, y a tout ce qui faut‟ („At Casto‟s, there‟s everything you need‟)Leader in Hardware • Leader in Gardening • Competitive in Building • Range of choice •...

Description Information Technology [IT] has transformed the way people work. By integrating various online information management tools using Internet, various innovative companies have set up systems for taking customer orders, facilitate making of payments, customer service, collection of...

Description Indian rural market offers surplus of prospects in comparison to the urban sector. India by 2015-16 will be a country of 267 million middle class people and thus providing a vast marketplace for firms targeting the rural customers, as per the report published by National Council for...

Description India is a developing country. In today’s scenario brands are the basis of consumer relationship. Global brand is a product that adds other dimensions that differentiate it in some way from other products designed to satisfy the same need. Global Marketing needs clear vision...

Description W ANT TO BE King of the Mountain in a new marketplace? Here is some advice: be first, or a close second, and do not pause for breath. Others want to be King of the Mountain too. Even though you have a huge advantage in being first, you can lose it in the blink of an eye over pricing or...

Description With the global economy booming, globetrotting is no longer a perk in the corporate world. With the advent of internet and rapid innovations in the field of communica- tions and travel, the world has truly shrunk insize. Plastic money is passé. Time is the new global currency...

Description India is a large TV market - 129 mm HH in 2008 and expected to grow at a CAGR of 3.4% (2008-13p) Pay-TV penetration at 73% of TV HH of which only 14% are Digital HH (2008) Analog is highly fragmented and with limited ability to finance digitization DTH expected to garner 60%...

Description This is a unit linked insurance plan. In this policy, the investment risk in investment portfolio is borne by the Policyholder. Unit linked Insurance products do not offer any liquidity during the first five years of the contract. The Policyholder will not be able to...

Description It’s obvious that business impact in the World development cannot be overemphasized. Hence internalization by companies as seen from South Korea LG Electronics into India enhanced development in the concerned countries, while the company own subsidiaries in parts of the World and...

Description DLF Foundation performance in the near term and the strategic business choices it made for medium term are re ective of the overall politico-economic sentiment and sector speci c challenges. The Company continued to steadfastly implement its strategy to focus on its core business of...

Description Launch of exclusive digital household panel by TAM Provides option for broadcasters and DTH operators to maximize revenues through dual feed Increased emphasis on carriage fees / Adv revenue / a-la-carte / MOD as revenue option for DTH operators Initial findings reveal that...

Description DISH TV STRENGTHENS INCREMENTAL MARKET SHARE LEADERSHIP TO 28%; ADDS 416,000 NET SUBSCRIBERS DURING THE QUARTER AVERAGE REVENUE PER USER (ARPU) INCREASES TO RS.177 FROM RS. 172 IN THE PREVIOUS QUARTER EBITDA MARGIN IMPROVES BY 270 BPS TO REACH 26.8% NET LOSS FOR THE QUARTER DOWN...

Description Direct selling refers to the selling of goods and services to consumers who are away from a fixed retail outlet, generally at their homes, workplace, etc., through an explanation, and demonstration of the product by sellers. It is one of the oldest modes of sales, and is similar to...

Description We have seen many advertisements, promotional offers, point of sales, direct marketing campaigns for Lakme beauty products be it cosmetics, creams or face washes, but rarely have they advertised their salons, thought behind it being the salon should advertise itself and the service...