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Hey, to ankitgokani: Yep I know what you meant but was responding to the query of dk2424 about what cpm in ssm was. to dk2424: thats the only CPM concept in SSM (the one I've written about above), its related to the topic of Media Research - how to decide your budget allocation based on...

Hey, Here's what i have from my notes... CPM:- Cost Per Thousand It is the cost to reach 1000 target audience, whether households or individuals. CPM = Cost Per Slot ------------------------------------ No. Of Households watching per 1000 Example:- If a TV spot cost...