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Executive Summary: The Non-Performing Assets (N.P.As) problem is one of the foremost and the most formidable problems that have shaken the entire banking industry in India like an earthquake. Like a canker worm, it has been eating the banking system from within, since long. And like the dreaded...

Background The Indian colour television companies sold around 9 lakh CTV’s to the trade in the month of October, which was one of the best for business in recent years. In sync with CETMA’s statement, consumer durable major also claim to have registered a jump in sales during the period...

Brands: Looking beyond shelf value Shelf Value For Customer: The perceived value which he gives to a Product/Brand on the shelf depending upon the look and feel viz. packaging, display, size, physical position, costs, ambience, aroma, etc. is the shelf value of the Product/Brand. For Retailer...

ATM SERVICES OF ICICI BANK IN INDIA As part of its 'Clicks and Bricks' strategy, ICICI Bank has developed multiple access channels comprising lean brick and mortar branches, ATMs, call centers and Internet banking. The branch network including extension counters presently covers many locations...

Introduction The banking sector has under gone turbulent changes in the past few years. The financial sector reforms have brought in the entry of new private sector and foreign banks in the country. The conventional banking as outlined above has given way for professional and high-tech...

Retailing in India (An overview) In India, the retail sector is the second largest employer after agriculture. The retailing sector in India is highly fragmented and predominantly consists of small independent, owner-managed shops. There are some 12 million retail outlets in India. Besides...

EXECUTIVE SUMMARY In today's fast life people hardly have time to sit down at ease and have a hearty breakfast, lunch or dinner leading to various diseases. Heart disease is one of the most dreaded diseases due to improper diet habit. Fortunately people in India especially the urban class...

EXECUTIVE SUMMARY Customer satisfaction is a post purchase experience that a customer gets after consumption of products and services and becomes deciding factor for customer to make rational decision of repurchase and to recommend it to others. But in a purely service industry...

EXECUTIVE SUMMARY The project was done to obtain the current level of satisfaction of Levis jeans users. So also, what are their preferences in buying jeans? Both coupled yielded reasons for current level of satisfaction and means to increase it. There was insufficient secondary data due to...

EXECUTIVE SUMMARY The packaged drinking water industry is in the growth stage. A number of leading players have emerged such as Bisleri, Aquafina, Bailey, and Kinley. There are other significant players like Yes, Ganga, Himalayan and many others. Foreign players in the local market such as...

Executive Summary Product advertising for liquor and cigarette companies is banned in the country since 1995 by Cable Television Network (Regulation) Act. This ban is now likely to be extended to advertising of extended brands. The very purpose of banning liquor advertisements is defeated by...

EXECUTIVE SUMMARY The problem statement under consideration is “to study the impact of chota coke ads on its sales”. Coke is a product very commonly consumed by us. Coke’s advertising has always been very popular and important point is how much has this advertisement aided in improving its...

EXECUTIVE SUMMARY The time tested credit insurance organisation with expertise ECGC, till today enjoys virtual monopoly. Yet, the share in terms of value of exports is just eleven percent. The insurance mind set never existed in the export community in the past and even now, despite of IRDA’s...

Executive Summary Indian snack food industry comprises of many Indian as well as MNCs. The Indian snack market reached a value of $307.7 million in 2001. The Indian snacks food market is of the order of 400,000 tones. This wide range of products are categorized under Potato / Banana Chips...

What is a Mutual Fund? ---- The CONCEPT A Mutual Fund is a trust that pools the savings of a number of investors who share a common financial goal. The money thus collected is then invested in capital market instruments such as shares, debentures and other securities. The income earned through...

Foreword Why do we need money? Individuals need money for housing, clothing and food. Organisations on the other hand need money for different reasons – survival, growth, sustainable growth. Organisations need to survive for the shareholders or the investors, the workers and also society on the...

EXECUTIVE SUMMARY The report focuses on the study conducted for testing the customer preference for the 125cc bike. The major objective of the research was to identify the existing competitors for Bajaj Auto Ltd. (BAL), and to determine the customer’s brand preference, loyalty, price they are...

Origin & History There are a number of parables about the origin of tea. One of the popular stories relates it to an Indian ascetic called Bodhidharma (526 B.C). Legend has it that Bodhidharma once fell asleep during meditation. On awakening he was so angered at his own indiscretion that he...

EXECUTIVE SUMMARY Buyers want quality defined as properties to be present in precisely the degree needed to suit its purpose and no more. He reluctant to pay for any extra property that he doesn’t need. Buyers need the supplier’s ability to deliver on time with consistent quality. Consistent...

INTRODUCTION Competitive forces with the unleashing of the liberalisation policies have made corporate restructuring as a necessity for survival and growth. Operational, financial and managerial strategies are employed to maintain competitive edge and turnaround a sickened performance. Financial...