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INTRODUCTION TO ZANDU: - Incorporated in 1919 in Bombay, Zandu Pharmaceuticals Works (ZPWL), well known for its ayurvedic products, went public in1920. In 1930, the company added allopathic medicines to its product line. By 1960, the Zandu group had nearly 1200 products to its credit. In the...

Introduction : In 4 continents, 40 countries and 1500 cities around the world, there is a new brand to reckon – “ Titan “, the new world watch. Established in 1987, titan is a part of the $8 billion Tata group, a diversified business conglomerate with interest in automobiles, steel, information...

Venture capital means risk capital. It refers to capital investment, both equity and debt, which carries substantial risk and uncertainties. The risk envisaged may be very high may be so high as to result in total loss or very less so as to result in high gains. The investment in equities is...

In today's scenario of cutthroat competition, managing Integrated Marketing Communications (IMC) optimally is highly imperative. IMC is a way of looking at the whole gamut of the Marketing process from the viewpoint of the receiver, says Philip Kotler. Companies must allocate the promotion...

The winds of liberalization initiated vast changes in the functioning of the industry today. Increasing number of multinational partnership with private insurers have paved the way for a radical shift in insurance selling- through a number of new distribution channels besides bringing about more...

Executive Summary Indian Hotels Company Ltd (IHCL) operating under the Taj brand, is the largest hotel chain in the country. EIH operating under the Oberoi brand is the second largest hotel chain followed by ITC Hotels (ITCH). Asian Hotels (AHL), Bharat Hotels (BHL), Oriental Hotels as well as...

Toilet Soaps- An Introduction The toilet soaps market is estimated at 530,000 tpa including small imports. Hindustan Lever is, of course, the market leader. The market is littered over with several, leading national and global brands and a large number of small brands, which have limited...

INTRODUCTION As we know, modern life is changing rapidly and only change is imminent and unavoidable in this universe; and this human kind in the changed form of a consumer is not a king now but he has become an emperor. Now a days, marketing is the core concept of any organization and this...

 Indian BPO players are looking to expand services and increase penetration in select verticals In the early years, Indian BPO vendors targeted simple BPO processes as an entry strategy. In the recent past, these vendors have matured to an extent and offer a wider range of services (e.g. claims...

Value-at-risk became popular with trading organizations during the 1990s. It was during this period that the name "value-at-risk" entered the financial lexicon. However, VaR measures had been used long before this. An early user was Harry Markowitz. In his groundbreaking (1952) paper Portfolio...

INDIAN ECONOMY NOW AND THEN……. Crisil’s outlook for GDP growth during 2003-04 is 7.1%; sectorally this decomposes into 7.3% for agriculture, 6.3% for industry and 7.5% for services. Clearly, the high growth rate this year is driven by the large positive swings in agriculture because of the very...

Introduction. The significant transformation of the banking industry in India is clearly evident from the changes that have occurred in the financial markets, institutions and products. While deregulation has opened up new vistas for banks to argument revenues, it has entailed greater...

EXECUTIVE SUMMARY MNCs are coming up in huge number nowadays. To earn the profits with minimal amount of risk has been a matter of concern for the investors. For this purpose management of risk is a very crucial factor. Pertaining to this context, this project has been undertaken with an...

Brief History The Indus Valley civilization, one of the oldest in the world, goes back at least 5,000 years. Aryan tribes from the northwest invaded about 1500 B.C.; their merger with the earlier inhabitants created the classical Indian culture. Arab incursions starting in the 8th century and...

Sorry....the link for the same is given below, followed by Case study of US 64:

. Executive Summary I am the sobered, battered and problem-straddled 35 year-old cousin of my glitzy, glamorous, strong-willed, investor-savvy and popular US counterpart. Why am I viewed with suspicion, frowned upon and treated with contempt by the retail investors who are the very reason for my...

EXECUTIVE SUMMARY “THE GROWTH OF THE ORGANIZATIONA IS SURE WHEN IT HAS THE RIGHT PERSON DOING RIGHT JOB BUT TO FIND THIS MR. RIGHT IS THE MOST IMPORTANT ELEMENT”. This is a very true statement agreed by everyone. To come out with Mr. Right, one of the tools used is Assessment Center(AC). For...

EXECUTIVE SUMMARY: "Right Person For The Right Job." This proverb is a dream for every manager of the company. The head of the company always desires to have a Mr. Right for the particular job, so that he does his task in an efficient way. But is this possible? The answer is ‘Yes’. In today’s...

EXECUTIVE SUMMARY "Talented persons are like frogs in a wheelbarrow, which can jump at any point of time when they sense opportunities" Attracting the best professionals is never easy no matter what industry segment we consider. There is some truth in saying that what the Middle East is to...

EXECUTIVE SUMMARY The primary objective of the report is to measure customer satisfaction for after sales services of cars (entry level) provided by car manufacturers (Maruti, Tata motors and Hyundai) in Mumbai city. Rating is given to the three companies on the basis of the after sales...