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Description The statement problem of this research banks about the poor level of credit management and also the problems which the firms encounter as a result of high-rate of bad debts. 1 THE IMPACT OF CREDIT MANAGEMENT ON THE PROFITABILITY OF A MANUFACTURING FIRM (A CASE STUDY OF UNILEVER...

Description Internet marketing (IM), or online marketing, means using the Internet to market and sell goods and services. A great deal of IM activity is directed toward driving customers to an organization’s website, where they are encouraged to make purchases online or through another channel...

Description The research builds upon the literature in electronic commerce and past research in marketing with the objective of understanding factors that impact a product’s adaptability to online marketing. Ž . Decision Support Systems 27 2000 383–393 www.elsevier.comrlocaterdsw Marketing on...

Description This study investigates what creates value for customers and how providers can improve value for their customers. CUSTOMER VALUE ANALYSIS IN FINANCIAL SERVICES PETER MAAS ALBERT GRAF WORKING PAPERS ON RISK MANAGEMENT AND INSURANCE NO. 36 EDITED BY HATO...

Description The study investigated the impact of level of experience and education on the profitability of the small grocery shops in the Mdatsane area in East London Metropole area in South Africa. Impact of Level of Education and Experience on Profitability of Small Grocery Shops in South...

Description SWOT analysis is an effective method used for strategic planning to identify potential, priorities and creating a common vision of achieving the development strategy for a company. Management & Marketing (2009) Vol. 4, No. 3, pp. 97-110. THE INTERNAL AND EXTERNAL ENVIRONMENT...

Description With the dawn of globalization, international business is becoming increasingly popular. Multinational organizations are among the most profitable in the world. A company needs to be aware of the language and culture of the country where it plans to embark with its investment. 2010...

Description It is generally recognised that today’s marketplace is characterised by a great many products of similar quality, price and service. In their everincreasing need to differentiate themselves and their product, many companies are turning to the use of cause-related marketing (CRM) as a...

Description Conceptual development is needed in insurance marketing, as the financial markets are part of a dynamic business environment. working paper 1998/4 Mikael Gidhagen Insurance marketing - services and relationships FÖRETAGSEKONOMISKA INSTITUTIONEN UPPSALA UNIVERSITET Department of...

Description Marketing can be further understood by defining the core concepts applied by marketing managers. doc_694229972.pdf

NATIONAL OPEN UNIVERSITY OF NIGERIA SCHOOL OF MANAGEMENT SCIENCES COURSE CODE: BHM746 COURSE TITLE: MANAGEMENT OF FINANCIAL SERVICES 1 COURSE GUIDE BHM746: MANAGEMENT OF FINANCIAL SERVICES Course Writer: Bala V.N Gonji Department Of Accounting...

Description A successful direct farm marketing business requires knowing and understanding effective marketing and management practices. 1 Financial Management PNW 206-E Farmer-to-Consumer Marketing: The Series A successful direct farm marketing business requires knowing and...

Description Competitive Marketing Strategy (CMS) has relationship marketing (RM) as one of the key functionality in enhancing business performance. Journal of Management and Marketing Research Role of Relationship Marketing in Competitive Marketing Strategy Nagasimha Kanagal Indian...

Description The customer relationship management (CRM) literature recognizes the long-run value of potential and current customers. Increased revenues, profits, and shareholder value are the result of marketing activities directed toward developing, maintaining, and enhancing successful...

Description The search for the best organisational arrangements to promote local economic development has been a significant task for municipal governments and their partners for several decades now. Please cite this paper as: OECD/Mountford D., “Organising for local development: the role...

doc_255846753.pdf

New Products, Sales Promotions and Firm Value, With Application to the Automobile Industry Koen Pauwels 1 Jorge Silva-Risso 2 Shuba Srinivasan 3 Dominique M. Hanssens 4 Forthcoming, Journal of Marketing, 2004 September 22, 2003 1 Assistant Professor of Marketing...

Description The analyzes how top managers of companies see importance of marketing function as well as certain types of marketing activities. 71 I SSN 1392-2785 ENGI NEERI NG ECONOMI CS. 2007. No 3 (53) COMMERCE OF ENGINEERING DECISIONS Importance of Marketing Functions in a Company...

Description Indian agricultural commodities have come to occupy a supreme position in the global market over the years. Today, India is a major supplier of several agricultural commodities like tea, coffee, rice, spices, cashew, oil meals, fresh fruits, fresh vegetables, meat and its...

Description The private commercial banks, operating in Bangladesh, constantly focus on understanding and anticipating customer needs. They already made significant progress within a very short period of their existence. Daffodil International University Journal of Business and Economics, Vol...