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Description Entrepreneurship is the process of opportunity recognition, preparing the opportunity for exploitation and the exploitation. In each of these process steps “capital” is gathered in order to be able to start. Marketing and Communication of Global Startups as part of a university...

Description Advancements in the Information and Communications Technology (ICT) have completely transformed our life. Internet has become a technology without which it is difficult to survive now. Internet was initially used as means to access the information. But now, with the help of so many...

Description Communications and startups are two fields that have not been studied together often. Corporate communication has mostly been concerned with bigger, more established companies and little research has been conducted on the communication function designed specifically for young...

Description The aim of this paper is to explore and describe how and why young technology firms communicate their innovations, especially the way they communicate with journalists and different media outlets. Young firms are aware of the need to influence potential stakeholders around them such...

Description The following is a brief outline highlighting a few of the essential steps in effectively marketing a small business start-up. It is primarily geared towards smaller, self-funded new business owners who are ready o present their products or services to the marketplace. Much like...

Description In the literature, optimization models deal with planning and scheduling of several subsystems of the petroleum supply chain such as oilfield infrastructure, crude oil supply, refinery operations and product transportation. The focus of the present work is to propose a general...

Description Prudent development of North American crude oil and natural gas resources should begin with a reliable understanding of the resource base, particularly as that understanding has changed significantly in recent years. It had been widely assumed for decades that natural gas and oil...

Description The oil and gas industry in the United Kingdom produced 1.42 million boepd in 2014, of which 59% was oil/liquids. In 2013 the UK consumed 1.508 million bpd of oil and 2.735tcf of gas, so is now an importer of hydrocarbons having been a significant exporter in the 1980s and 1990s...

Description Complex plants and investments are commonplace in the Petroleum Supply Chain (PSC), known for its highly automated infrastructures and processes. Expensive equipment items like drilling rigs, offshore platforms, oil tankers, refineries, pipelines, petroleum depots and transport...

Description The oil industry supply chain is a complex network of several entities consisting of: Upstream, Midstream and Downstream AN EVALUATION OF THE UPSTREAM CRUDE OIL INDUSTRY SUPPLY CHAIN RISK : LEVERAGING ANALYTIC HIERARCHY PROCESS Charles Awoala Briggs Upper Great Plains Transportation...

Description In the global scenario, it has been observed that the over-institutionalized, highly centralized, bureaucratic management and decision making systems are being slowly replaced by an effective management and information system. The paper discusses the comparison of acceptance & usage...

Description Small and Medium Scale Textile Industries are working under intensive market pressure. This pressure forces the textile business to improve their Management Information System (MIS) and reduce expenses (Capex) in IT. IT technology are developing so fast, it is very difficult to keep...

Description The highly competitive environment, linked to the globalization phenomena, demands from companies more agility, better performance and the constant search for cost reduction. The present study focused on improvements in internal materials handling management, approaching the case of...

Description Material Management is a branch of logistics that deals with the tangible components of supply chain. Specifically This covers the acquisition of spare parts & replacements quality control of purchasing & ordering such parts & standards involved in ordering, shipping & warehousing...

Description Dow Chemical's production facilities rely on small-capacity containers that look alike from the outside but hold chemically different materials. If a container is mis-identified and the wrong raw material is added, a process upset occurs, negatively impacting the process, product...

Description In practice, the personification of brands has happened frequently since celebrities started to endorse brands. The use of famous people and their personalities helps marketers position their brands, and can even seduce consumers who identify themselves with these stars. Do brand...

Description In today's affluent society the function of consumption has changed. Consumers do not primarily purchase products to satisfy their basic physiological and safety needs anymore but to reach higher-order goals. Social needs, self-esteem needs and the need for self-actualization come to...

Description Building a brand driven culture is a lifelong commitment to a mindset and a way of life that takes time, planning and perseverance that produces intangible outputs which include greater customer satisfaction, reduced price sensitivity, fewer customer defections, a greater share of...

Description Consumers often describe brands by using adjectival descriptors of personality traits, and marketers often create or reinforce these perceptions by their brand positioning. Successfully positioning a brand's personality within a product category requires measurement models that are...

Description Brand personality has been defined as the human characteristics or traits that can be attributed to a brand. Corporate brand personality is a form of brand personality specific to a corporate brand. Unlike a product brand personality that typically relates to consumers and user...