JÖNKÖPING INTERNATIONAL BUSINESS SCHOOL
JÖNKÖPING UNIVERSITY
Mo b ile C u sto mer R e latio ns h ip Man agemen t
A study of barriers and facilitators to mCRM adoption
Bachelor’s Thesis within Informatics Author: Yohannes Belachew Amanda Hoang Joseph Kourieh Tutor: Jönköping Jörgen Lindh...
