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Description This is a segment of the Literature Review chapter of a working paper titled, "Introducing Sugar Cane Juice in the Foreign Market- A Thorough Market Potential". The paper entails a detailed analysis of the market segment strategy for the betterment of understanding and ensuring...

Description According to Webster, a science is "any branch or department of systematized knowledge considered as a distinct field of investigation or object of study." By this definition, marketing certainly may be designated as a science, albeit a science in the early stages of development...

Description Supermarkets and Hypermarkets, since they appeared, have played an important role in food distribution. This distribution model was widely accepted by both companies and consumers. The evolution of these stores in recent years has been quite dynamic on the basis of their good...

Description "The world of fast moving consumer goods is possibly the hardest, cruelest and disciplined industries all them all: The sheer science, and extraordinary thought, the investment in consumer and competitor analysis for truly focused market orientation, the value validity and constancy...

Description White Paper on Product Strategies in Pharmaceutical Marketing - Pakistani Pharmaceutical Industry This study examines the important and imperative parameters in order to bring a new product in a Pakistani pharmaceutical Industry/market. Although, there is good quality international...

Description This stakeholder group includes wheat grower groups, the National Association of Millers, and technology providers. Monsanto tried to bring GM wheat to market several years ago but withdrew its application for commercialization in 2004 because of negative foreign consumer sentiment...

Description Before analysing the latest trends in the South African cold beverage market, it would be prudent to first look at the current pressures that confront the South African consumer, which may in turn affect their purchase of cold beverages. COLD BEVERAGES By Hippo Zourides Before...

Description Prime Minister Manmohan Singh recently talked about his vision for rural India: "My vision of rural India is of a modern agrarian, industrial and services economy co-existing side by side, where people can live in wellequipped villages and commute easily to work, be it on the farm or...

Description One of the fundamental principles of marketing is the concept of market segmentation. Sometimes it is referred to be as one of the potentially most creative areas of marketing. Therefore, what is it, why is it important and how has it changed in a web enabled world? The starting...

Description Color is ubiquitous and is a source of information. People make up their minds within 90 seconds of their initial interactions with either people or products. About 62-90 percent of the assessment is based on colors alone. So, prudent use of colors can contribute not only to...

Description Pepe Jeans London was founded in 1973 at Portobello Market (London) where its founders, the Shah brothers, customized original jeans. Once successful, they became owners of several shops, becoming market leaders. www.meta4.com Share me! Pepe Jeans “Harmonizing HR at the internatonal...

Description In their consistent search for growth opportunities, firms are increasingly recognising the benefits of becoming multinationals and expanding internationally. This case study outlines a theoretical exegesis of global standardisation and international adaptation. ACADEMIC PAPER Levi...

Description Marketing orientation has become paramount to the success of business firms in the current economic environment, characterized by highly empowered consumers, hypercompetitive markets, technological innovations and globalization. 1 Marketing Module – Marketing Sandra Cuellar –...

Description The majority of apparel companies utilize global resources in order to stay competitive by lowering costs and targeting new markets. The United States premium denim market still utilizes the domestic market. As the premium denim market in the United States becomes more crowded, these...

Description NOMO Jeans offers a unique method of making tailor-made jeans by using a 3D-body scanning. This method differs completely from any other tailoring and manufacturing processes. The 3D-body scan makes it possible to get measurements from the customers and by using these measurements...

Description Asset Management is an important part of the financial sector throughout the world. It manages huge amounts of investments and helps clients reach a financial goal within a specific period of time. It offers a wide range of investment options. However, with the growing complexity in...

Description The Southern and Western Region of Adelaide comprising the Cities of Onkaparinga, Mitcham, Unley, Marion, Holdfast Bay and West Torrens, currently generates an estimated 610-620,000 tonnes of waste from all sources annually, of which an estimated 36% is currently recovered for re-use...

Description The Indian tire industry is worth to be around Rs.430bn as on March 2013. It is an attractive industry whose total sales revenue has grown by 16% CAGR in last ten years from 2002-03 to 2012-13. In the same period, the profit of the industry has also grown by 16% CAGR. MRF Tires...

Description The designer should ensure work equipment is suitable for its intended purpose. Where different machines are put together to form a process or line, the supplier and user should consider their interactions. You may need to consult someone with sufficient expertise in safety matters...

Description Family businesses typically begin as small, local operations. Over time, and often through the early leadership of visionary and daring founders, some develop into powerful multinationals that successfully compete with the world's leading public companies. As family-owned businesses...