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Description 'A business has two, and only two, basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.' In the future, marketing will play an increasingly important role for companies in order to achieve a sustainable competitive advantage and...

Description Marketing is indeed an ancient art; it has been practiced in one form or the other, since the days of Adam and Eve. Today, it has become the most vital function in the world of business. Marketing is the business function that identifies unfulfilled needs and wants, define and...

Description A core belief in independent research, a long-term focus and diverse viewpoints through The Capital SystemSM define our investment process. As active managers, we believe that a comprehensive knowledge of companies and the global context in which they operate is the key to striving...

Description Capital Research and Management Company, a wholly-owned subsidiary of The Capital Group Companies, Inc., is a Delaware corporation that traces its roots to 1931. The Capital Group Companies form one of the most experienced families of investment management firms in the world. Capital...

Description Capital Group is one of the world's largest investment management organizations with assets of around 1.4 trillion USD under management. It comprises a group of investment management companies, including Capital Research and Management, American Funds, Capital Bank and Trust, Capital...

Description This paper offers a critique of conventional approaches to so-called 'reputation management': the business function concerned with influencing, often through diverse communication practices, stakeholders' perceptions and estimation of an organisation's economic and social practices...

Description Representational models of communication behavior have been created in the United States to describe specific communication problems since the early 1940's when communication science was recognized as a separate social science. The three-dimensional model presented here describes the...

Description Progress in corporate sustainability is a venture that needs normative and strategic foundations and must be translated into practice through adequate concepts and instruments which guide managers and entrepreneurs. Additionally, it is also a question of changes of the way a company...

Description Business as the exchange of goods within trade situations can easily associated with basic features of traditional rhetoric. When we look at the exchange situation, we can state that the main objective as described above is the exchange of goods; in the traditional fields of study of...

Description Situations involving change usually are conflicted and confusing, requiring effective business leaders to employ rhetoric to make sense of their preferred course of action in a way that also makes sense "to the led." Internal and external stakeholders (e.g., customers, employees...

Description Change does not necessarily lead to stress, but it is important to emphasise that change can have a negative influence on stress in many ways. The restructuring at Aarhus University makes it necessary that all staff understand and adapt to any changes to their work environment. This...

Description The traditional field of management is defined as the process of planning, organising, leading and controlling the human, material and financial resources of an organisation. Managers are individuals who achieve intended organisational objectives by selecting and deploying at the...

Description Organizations stress is stress involving work. It occurs when people have responsibilities and demands at work with which they cannot cope, for a variety of reasons. It can also occur when there is a mismatch between job expectations and reality PROTECTING WORKERS' HEALTH SERIES N O...

Description Psychology is an applied science, which attempts to explain human behaviour in a particular situation and predicts actions of individuals. Psychologists have been able to modify individual behaviour largely with the help of various studies. It has contributed towards various theories...

Description There are plenty of general problems that people at work worry about - increasing job competition, globalization, terrorism, annual appraisals, financial crisis, even new technology. Beside these, employees are put under pressure to meet sales targets, attend meetings on time, fit in...

Description Retail Fuels Channel Strategies To improve returns on capital, many of the world's largest oil companies are actively reducing their direct investment in retail and focusing on their more profitable upstream operations. Oil and Gas New Retail Fuels Channel Strategies for the Next...

Description You may want to shop around on the wholesale market and look for a better price on your biggest resources. He worked in the wholesale market and we were all really happy with what was going on and where we were headed. !"# %&'()#"() *"+,)-# "./ 0)-"1( 2'34)-1-1'. 1. 56% "./ 718-'+1"...

Description The term ''consumer product'' means any article, or component part thereof, produced or distributed (i) for sale to a consumer for use in or around a permanent or temporary household or residence, a school, in recreation, or otherwise, or (ii) for the personal use, consumption or...

Description Working in collaboration with Spain-based retailer Zara, we address the problem of distributing, over time, a limited amount of inventory across all the stores in a fast-fashion retail network. Challenges specific to that environment include very short product life cycles, and store...

Description It is becoming clear that the changed conditions in the global marketplace demand a much more agile response from the organizations and their partners in the supply chain. The period when production was moved overseas, so business can take advantage of cheap labour is coming to an...