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Notes, projects, reference material etc all under 1 roof MP Dk's collection starting with SS mrktng : COPY WRITING & Corporate Advertising

Notes, projects, reference material etc all under 1 roof MP Dk's collection starting with SS mrktng : All abt Brand Mgt

Notes, projects, reference material etc all under 1 roof MP Dk's collection starting with SS mrktng : • What is Brand Equity? • Brand Equity & Market Share • Brand Equity V/s In Market Performance (Case Studies) • Measuring Brand Equity • Increasing Brand Equity • Building Brand Equity •...

Advertising Definition “Any paid form of non-personal presentation and promotion of ideas, goods or services through mass media such as newspapers, magazines, television or radio by an identified sponsor” 5 M's of Advertising – 1) Mission: What are the advertising objectives? Advertising is one...

Brand Management Brand Management, as we know it today has everything to do with Fortune 500 multinational company Procter & Gamble . Who would’ve known that this small time company started in 1837 would change the world’s marketing understand. Yes Procter & Gamble with its McElroy Memo...

Notes, projects, reference material etc all under 1 roof MP Dk's collection starting with SS mrktng :

Notes, projects, reference material etc all under 1 roof MP Dk's collection starting with SS mrktng : WHY DO YOU NEED AN ADVERTISING AGENCY? An advertisers/manufacturers prime responsibility is to manufacture product/s, offer service/s etc. Manufacturing/servicing in itself is specialized...

Notes, projects, reference material etc all under 1 roof MP Dk's collection starting with ECO matrix : board ques papers

ENDOGENOUS VARIABLE AND EXOGENOUS VARIABLE: They are the observable variables and usually there are more variables than the number of equations in the model. Some of the variables are supposed to be determined by forces completely outside the model and their values are assumed to be given. Such...

Notes, projects, reference material etc all under 1 roof MP Dk's collection starting with ECO matrix : Econometrics concepts

Notes, projects, reference material etc all under 1 roof MP Dk's collection starting with IMTP:

Indian Management Thoughts and Practice • Concept Testing 1. Harmony with Environment With the help of YOGA, meditation man (manager) tries to purify himself within, tries to eliminate dust of anxieties, stress, and depression from his mind and tries to achieve tranquility so that he can work...

LEADERSHIP Concept Questions: 1. List five popular Indian industrial leaders who practice Indian management thoughts. Ans: (1) Kumar Mangalam Birla, (2) JRD Tata, (3) S. P. Godrej, (4) Rahul Bajaj, (5) Chitale (Pune), (6) Singhania...

"Leadership and Management" Leadership and Management are crucial to individual and organizational success in today's challenging global environment. Leaders conceive and initiate strategies that create and sustain competitive differentiation and advantage. They continuously pursue and...

Indian Ethos: Indian ethos for management means the application of principles of management as revealed in our ancient wisdom brought forth in our sacred books like our Gita, Upanishads, Bible and Kuran. There are 6 basic principles, which come to light in the holy books applicable in...

Notes, projects, reference material etc all under 1 roof MP Dk's collection starting with IMTP: all in 1

Notes, projects, reference material etc all under 1 roof MP Dk's collection starting with IMTP: I M T P CONCEPT QUESTIONS 1) KARMA 2) DHARMA 3) BLISS OR ANANDA 4) SOCIAL AUDIT 5) RAJ RISHI MODEL OF LEADERSHIP 6) GURUKUL 7) YOGA 8) SOCIAL AUDIT 9) SOCIAL HARMONY 10) DHARMIC LEADERSHIP...

Notes, projects, reference material etc all under 1 roof MP Dk's collection starting with IMTP: dharma, karma, swadharma, ethics

Subject: Narayan Murthy's (Infosys) Wife's Narration WHEN NARAYAN MURTY PROPOSED TO ME HE SAID, SUDHA I WILL NEVER BE RICH IN MY LIFE. I CAN NEVER GIVE YOU THE RICHES THAT MONEY CAN BUY. WILL YOU MARRY ME? It was in Pune that I met Narayan Murty through my friend Prasanna who is now the...

corporate governance Corporate governance is the set of processes, customs, policies, laws and institutions affecting the way in which a corporation is directed, administered or controlled. Corporate governance also includes the relationships among the many players involved (the stakeholders)...