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    cool retail

    2. Future Group in talks with WPP The Future Group is reportedly in talks with $10 billion worth communications group WPP to possibly set up Future Media, a new division to oversee development and management of the retail media. If it goes through, Future Media will add all of WPP clients as...
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    cool retail

    Now some internationally related Retail news 1. Shoprite firming plans to open in India South African retail chain Shoprite Holdings, a division of wholesaler Shoprite has been making firm plans to enter the Indian retail market. The company is the largest retail chin in Africa, with 846...
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    cool retail

    3. Future Group to open more stores in Kolkata The Future Group announced that it will be opening all-formats to Kolkata, including its mega stores, in the next two years. At present the company has 31 formats under its Pantaloon Retail name and will be adding more on a regular basis. While...
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    cool retail

    2. Reliance Retail looks for new partners Reliance Retail is looking to tie up with companies such as Dabur, Sanyo, Godrej and Timex as suppliers to boost its organized retail venture. The company will be reviving its `Vimal' brand with a Rs. 400 million marketing and advertising campaign. The...
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    cool retail

    Retail news Big players – plans and investments 1. Future Group to invest $250 million in hospitality sector The Future Group will soon be getting into the hospitality sector by setting up a chain of fast-food thali restaurants. The company is still finalizing strategy to enter the hospitality...
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    cool retail

    *Prices* The significance of lower prices must be emphasized. Without considering prices, many people confuse money with wealth, and thereby make themselves susceptible to serious errors in judging an action's or policy's effect on wealth. Income is typically thought of in nominal terms...
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    cool retail

    *Productivity* There are many reasons why Wal-Mart has been so successful. It offers a wide variety of products, it has customer-friendly service, it effectively communicates its value through advertising and promotions, it selects merchandise that people want, and much more. But the major...
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    cool retail

    *Wealth* To understand Wal-Mart's economic significance, the concept of wealth must first be understood. Economic progress means an increasing level of wealth, both for the individual and for the entire economic system. Wealth, in an economic sense, is material goods that have been produced by...
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    cool retail

    *Wal-Mart's Critics* In spite of Wal-Mart's outstanding achievements and tremendous benefits to the public, a determined group of Wal-Mart critics has appeared on the scene. These people have made it their life's mission to smear and obstruct Wal-Mart at every turn, many of them behaving with...
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    cool retail

    The Ultimate pro-WalMart Article Wal-Mart is one of the great shining examples of what a market economy can achieve. If I were to give a tour of the United States to visitors from a socialist country, who are used to experiencing chronic shortages of almost everything, Wal-Mart would be one...
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    Book Review

    The Alchemist - Paulo Coelho "The Alchemist", is an exciting novel that bursts with optimism; it is the kind of novel that tells you that everything is possible as long as you really want it to happen. That may sound like an oversimplified version of new-age philosophy and mysticism, but as...
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    Book Review

    For the same book built to last this is a PPT. This ppt helps to get the larger picture of the canvas of the book.
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    Book Review

    The first book review i m pasting here is of a book called BUILT TO LAST - Jim Collins What has enabled some corporations to last so long, while other competitors in the same markets either struggle to get by, or fade away after a short period of time? This is the major question that Mr's...
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    Book Review

    I am starting a new thread on book reviews. here upload all the reviews and summaries of the books u read or have to present summary when given an assignment. This will help us as an readymade resource for summary of good books.
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    cool retail

    AIRTEL Ad of people usin AIRTEL in a hypermarket had some meaning .. So here is the disclosure of one of the biggest event in the history of Retail industry. The Advertisement aired a few months back of people using the cell service of Airtel in a hypermarket was not just another set to...
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    Retailing In India

    hey this is the GRDI report for 2006 i.e the Global retail development index report, which states that India is the most favoured country for retai development this year. Hope it helps
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    Consumer behaviour study for Dove soap

    This is a cosumer behaviour study done for dove soap. A complete study about dove soap, questionnaire used for the survey and its analysis is presented in the study.
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    Notes : Porter's 5 Force Model

    Hey , thanks for the porter's five forces model but have u actually done the external environment analysis using this model in Indian context. if yes pls upload that yaar, i need it got an assignment on it.
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    Green Marketing

    This is a marketing strategy which takes environment into concern. The promotion of environmentally safe or beneficial products, green marketing began in Europe in the early 1980s when specific products were identified as being harmful to the earth’s atmosphere. As a result, new “green” products...
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    Benefit Laddering of Airtel

    Consumers seek certain attributes in products and these attributes lead to certain benefits for them. When the benefits matter to them, over time they learn to choose products which possess those attributes that lead to the relevant consequences. Understanding these linkages between product...
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