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  1. apurv.shukla

    2012 !!! is it coming?

    8.8 earthquake struck Chile!!! Tsunami warning in Asia!!! 5.5 earthquake hits Kashmir Valley 2012 prediction??? anyone..
  2. apurv.shukla

    Branding Blunders by Business Biggies

    Topic : Pepsi Crystal - A Big Failure In 1992 Pepsi spotted what it considered to be a void in the market. According to the company -- What the world was waiting for, was a clear cola. After all, there had already been a variety of diet colas, cherry colas, sugar-free colas, caffeine-free...
  3. apurv.shukla

    TATA Nano

    Tata Nano!!! -- Indeed one of the paradigms shifts in the modern day automobile industry across the world ... but the cruise was not that easy --- Tata Nano: Why Singur was the hot spot?
  4. apurv.shukla

    Marketing Mix of Dettol

    indeed a very helpful post...was searching some good text on marketing mix since link... also i would like to share a very good collection of marketing case studies CaseStudy.co.in : Case Studies Blog In India
  5. apurv.shukla

    Marketing Case Study Week at www.CaseStudy.co.in 23rd-30th Nov. 2009

    In today's times, professional rivalry between the corporate giants has been taken to the next level. Whether it be The Red vs. The Blue or The Icon vs. The Legend war - The Marketing Function plays a very vital role in the deciding the road map for the existence, sustenance and the way to...
  6. apurv.shukla

    Happy Birthday to MP - Your ManagementParadise.com Turns 5 !

    wishing Kartik and MP all the success ahead!!!
  7. apurv.shukla

    EXIM POLICY & PROCEDURE 2006-2007

    hello folks, sharing an exhaustive presentation on EXIM policy. Hope it will be of some use to the users.
  8. apurv.shukla

    Merchant banking/ investment banking

    Hi Friends, sharing a very interesting post on Investment banking!!! The presentation covers all the aspects of the topic in a detailed way. Also few case studies on investment banking can be found at CaseStudies
  9. apurv.shukla

    Book Review: Imagining India

    hello all, recently i read the book 'Imagining India" by Mr. Nandan Nilekani. It is definitely a very interesting read and i strongly recommend you to go through it. Sharing a review of the book. hope it will encourage you to read it!!!
  10. apurv.shukla

    Total Productive Maintenance: an overview

    one more example for TPM application ... The Insurance Sector
  11. apurv.shukla

    Business Process Reengineering model (BPR)

    sharing some informative material on BPR...hope it will be useful.
  12. apurv.shukla

    Total Productive Maintenance: an overview

    Hello Folks, In operations management, Total Productive Maintenance (TPM) is one of the most frequently used term. Let us find out what exactly TPM is. The basic know how of TPM and its relevance. The post also considers the Travel Sector for making us understand how TPM is applied in the...
  13. apurv.shukla

    Is IPL(Indian Premier League) help economic growth and development of India?

    Well ... controversies or no-controversies ... cricket and to be precise IPL surely is contributing it's share to pump in money in market ... the sponsors ... the media ... the organizers ... even the viewers ... contribute their share to pump in the Vitamin M (Money) into the economy..i agree...
  14. apurv.shukla

    Possibility of indo-china war in 2012..yes/no???

    in my opinion China wont be attacking India directly...China will not do so because war can destabalize it's economy drastically at this moment (one shouldnt be reminded of the gr8 recession world wide and every economy is trying it's level best to overcome this stage)...Also China is already...
  15. apurv.shukla

    Barak Obama deserves the Nobel Prize..?

    I really dont admire the decision of awarding Mr. Obama with the Nobel Prize. This is the highest honor one gets in his/her field of expertise and definitely Mr. Obama, in my personal opinion, was not even a contender. To add to my point i would like you all to go through a short film and...
  16. apurv.shukla

    want to promote business

    so far we have in the threads we see that a lot of revenue models have been suggested (like cpa, cpc etc.). But i would also like to add the concept of Search Engine Optimization (SEO) and Social Media Optimization (SMO). These are two of the most powerful tools to enhance the reach of your...
  17. apurv.shukla

    MP CROSSES 1.5 LAC MEMBERS

    I wish both MP and Kartik best of luck ... may both of you reach the pinnacle of success!!! congrats ... this is a real achievement
  18. apurv.shukla

    Entity Relationship Model

    hi friends, i am starting this thread to have showcase Entity Relationship Models for different organizations. Hope you find it useful.
  19. apurv.shukla

    apurv.shukla Intro

    Mismanaging my Management Studies.
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