Topic : Pepsi Crystal - A Big Failure
In 1992 Pepsi spotted what it considered to be a void in the market. According to the company -- What the world was waiting for, was a clear cola. After all, there had already been a variety of diet colas, cherry colas, sugar-free colas, caffeine-free...
Tata Nano!!! -- Indeed one of the paradigms shifts in the modern day automobile industry across the world ... but the cruise was not that easy
--- Tata Nano: Why Singur was the hot spot?
indeed a very helpful post...was searching some good text on marketing mix since link...
also i would like to share a very good collection of marketing case studies
CaseStudy.co.in : Case Studies Blog In India
In today's times, professional rivalry between the corporate giants has been taken to the next level. Whether it be The Red vs. The Blue or The Icon vs. The Legend war - The Marketing Function plays a very vital role in the deciding the road map for the existence, sustenance and the way to...
Hi Friends,
sharing a very interesting post on Investment banking!!! The presentation covers all the aspects of the topic in a detailed way.
Also few case studies on investment banking can be found at
CaseStudies
hello all,
recently i read the book 'Imagining India" by Mr. Nandan Nilekani. It is definitely a very interesting read and i strongly recommend you to go through it.
Sharing a review of the book. hope it will encourage you to read it!!!
Hello Folks,
In operations management, Total Productive Maintenance (TPM) is one of the most frequently used term. Let us find out what exactly TPM is. The basic know how of TPM and its relevance.
The post also considers the Travel Sector for making us understand how TPM is applied in the...
Well ... controversies or no-controversies ... cricket and to be precise IPL surely is contributing it's share to pump in money in market ... the sponsors ... the media ... the organizers ... even the viewers ... contribute their share to pump in the Vitamin M (Money) into the economy..i agree...
in my opinion China wont be attacking India directly...China will not do so because war can destabalize it's economy drastically at this moment (one shouldnt be reminded of the gr8 recession world wide and every economy is trying it's level best to overcome this stage)...Also China is already...
I really dont admire the decision of awarding Mr. Obama with the Nobel Prize. This is the highest honor one gets in his/her field of expertise and definitely Mr. Obama, in my personal opinion, was not even a contender.
To add to my point i would like you all to go through a short film and...
so far we have in the threads we see that a lot of revenue models have been suggested (like cpa, cpc etc.). But i would also like to add the concept of Search Engine Optimization (SEO) and Social Media Optimization (SMO). These are two of the most powerful tools to enhance the reach of your...