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Hi Ankita & Farhana...just wanted to share an article with you both regarding the view of digital marketing by PepsiCo: PepsiCo adopts innovative ways for digital marketing in India - Economic Times. This is a very subjective issue and we can go on and on and on for this....what i believe and...

Hi Shreya, I appreciate your point about the age group who uses the digital medium. However you are ignoring the fact that we are here discussing about the digital media as a medium of marketing and advertisement rather than buying actual product online which means if a student is surfing on...

Hi Ankita, Yes consumer brands can market their product on a social media website but do you think as an entrepreneur is it viable and feasible to market a product whose margins are low and work on volumes? FMCG product requires a feel and experience by a consumer, its prices does not suffice...

I guess we should participate more into such discussions on a regular basis rather than posting comments after days unless someone is busy.

I somewhat believe that an advertising and marketing of any product depends on the features of the product. for eg. if your product comes under an FMCG category you may not serve your purpose by digital marketing where as if your product is part of a Consumer Durable category you may well...

Hi Shreya....you are bang on for the first one....try once more for the 2nd and 3rd as both are wrong....keep trying...:):)

1) A rich and handsome man named James Leonard was murdered on a Sunday afternoon. At the time of the murder there was: the maid, the cook, the butler, the gardener and the wife. Maid: I was fixing the table. Cook: I was cooking breakfast. Butler: I was polishing the silverware and the...

I would like to call this acquisition more of a fear than power. If we go through the media reports i found one of the lines very interesting "At 27 million registered users on iOS alone, Instagram was increasingly positioning itself as a social network in its own right %u2014 not just a...

This title is open to discussion and debate from all corners and not only related to finance. We could have a marketing angle and a demographic angle as well. Its a broad based discussion and i hope we have more and more participants enter into this debate as its macro in nature. Happy Debating...

I feel more than anything else the change in the consumer behaviour and their pattern in buying the same products what they used to buy from an unorganized sector. The nominal increase in per capita income and more importantly increase and awarness of brand, cleanliness and hygiene has led to...

Rail Budget has been quite fair with the current economic scenario. The execution still remains the worrying part of it. Apart from that planning wise and policy making wise its good rather i would say a level above good.

Hi Karthik...i would advice you to check the below link for the option trading strategies notes...i hope you find it useful. National Stock Exchange of India Ltd..... Click on option strtategies and download the notes. Cheers.

The first sunday of the August month has turned into a friendship day and the full month is known as friendship month. We have come of ages where few decades ago the importance of friend was merely till the time we were in school and then in college. But today the scenario has been changed for...