Search results

  1. P

    Study on Strategic Importance of International Marketing

    Description International trade in merchandise exceeded US$10.5 trillion and world trade in services is estimated at around US$2.4 trillion. Whilst most of us cannot visualise such huge amounts, it does serve to give some indication of the scale of international trade today. doc_793731932.pdf
  2. P

    Study on Market Segmentation, Targeting and Positioning

    Description Usually, marketers are able to cluster similar customers into specific market segments with different, and sometimes unique, demands. For example, the computer software market can be divided into two segments: the domestic market and the foreign market. Qklhokn 1 MARKETING...
  3. P

    Module on International Marketing

    Description The world of marketing is a dynamic and very exciting one where decision making is at the heart of the marketing process. In recent years, one of the most talked-about trends in marketing has been the globalisation of markets for goods and services. New markets are opening and old...
  4. P

    Strategic Concept of Marketing

    Description By the 1990s, it was clear that the "new" concept of marketing was outdated and that the times demanded a strategic concept the strategic concept of marketing, a major evolution in the history of marketing thought, shifted the focus of marketing from the customer or the product to...
  5. P

    Study on Purpose and Need for Financial Forecasting

    Description Financing and asset requirements would probably be higher for a retail business than for a service company or an information system-based venture because the retail location would need physical items such as display equipment, décor related items, furniture, etc. that the other two...
  6. P

    Study on Seven Keys to Better Forecasting

    Description Sales forecasting is a management function that companies often fail to recognize as a key contributor to corporate success. From a top-line perspective, accurate sales forecasts allow a company to provide high levels of customer service. Seven Keys to Better Forecasting Mark A...
  7. P

    Study Report on Financial Modeling and Forecasting

    Description Understand accounting standards related to prospective information. Discuss uses and applications for financial models, including uses as decision making tools. Financial Modeling & Forecasting Jason MacMorran www.pncpa.com Presentation Outline I. Introduction and Learning...
  8. P

    Study on Financial Forecasting Methods

    Description A critical component of the venture capital investment process is the preparation of financial projections for the business seeking venture capital financing. These projections normally include a balance sheet, income statement, and cash flow statement or statement of changes in...
  9. P

    Research Study on Financial Forecasting

    Description Financial forecasting is a planning process by which the company's management positions its firm's future activities related to the expected economic, technical, competitive and social environment. Business plans always have strategies and actions for achieving desired short - term...
  10. P

    5 Low Cost Ideas to Create Buzz Around Your Startup

    <h2>5 Low Cost Ideas to Create Buzz Around Your Startup</h2> In July last month, the Chinese smartphone giant Xiaomi launched 32GB version of its India-first smartphone Xiaomi Mi 4i, to mark its first anniversary in the country. Whether it was inviting 30+ tech bloggers for a demo, signing up...
  11. P

    Case Study on Pricing Strategy and Revenue Models

    Description The goal of this research is to study the two managerially and academically important issues of 1) the level of value based pricing used in SMEs and 2) pricing strategy as a tool for partnerships. Pricing Strategy and Revenue Models: A Multiple Case Study from the IT Service Sector...
  12. P

    Blackbook on Pricing Methods for Service Producer Price Indices

    Description The compilation of price indices should be based on clearly specified, representative products for which prices are tracked over time with due attention to quality change. Pricing (or charging) arrangements or mechanisms for the sale of services are often such that it is difficult...
  13. P

    How to define the Pricing structure

    Description A business can use a variety of pricing strategies when selling a product or service. The Price can be set to maximize profitability for each unit sold or from the market overall. It can be used to defend an existing market from new entrants, to increase market share within a market...
  14. P

    Pricing Objectives and Pricing Methods in the Services Sector

    Description The purpose of this research paper is to explore the pricing objectives that service companies pursue along with the pricing methods that they adopt in order to set their prices. Design/methodology/approach - An extensive review of the literature revealed the complete lack of any...
  15. P

    Study on Important Pricing Methods in 4P’s

    Description The main objective of this article is to describe the importance of relationship of various components of pricing methods for attaining competitive advantage in market. Pricing methods comprise of Product pricing methods and Service pricing methods. Generally the Product pricing...
  16. P

    Study on Business Intelligence Goes Mobile

    Description With the recent influx of sophisticated smart phones and tablet computers, business intelligence is going mobile. Executives and information consumers are realizing that the same information can be analyzed and dissected on the go from a smart phone or a tablet device just as easily...
  17. P

    White Paper on Business Intelligence Systems

    Description Several arguments can be found in business intelligence literature that the use of business intelligence systems can bring multiple benefits, for example, via faster and easier access to information, savings in information technology ('IT') and greater customer satisfaction all the...
  18. P

    Study on Critical Success Factors for Business Intelligence Systems

    Description The implementation of a business intelligence (BI) system is a complex undertaking requiring considerable resources. Yet there is a limited authoritative set of critical success factors (CSFs) for management reference because the BI market has been driven mainly by the IT industry...
  19. P

    White Paper on Business Intelligence in Manufacturing

    Description While factory floor automation has significantly improved all areas of processing for manufacturing companies, it has also created a staggering amount of data. IT departments have taken advantage of hardware improvements to economically store the increased data, however there never...
  20. P

    Role of Business Intelligence in Business Performance Management

    Description During the last years, companies have understood the importance of enforcing achievement of the goals defined by their strategy through metrics-driven management. Finance organizations have vast technology assets to assist them with day-to-day operations, regulatory compliance, and...
Back
Top