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Integrated Marketing Communication
INTEGRATED MARKETING COMMUNICATION U TRUCK Ashok Leyland Ltd By Vaibhav Pulate 2009E32 [BRAND BUILDING THROUGH INTEGRATED MARKETING COMMUNICATION] INDEX 1.Introduction 1.1 Brand: 1.2 Objective 1.3 Brand overview 1.4 Sign : 1.5 Long term objective 2.Brand Identity 2.1 Brand...