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While the thrill of competition and athleticism takes center stage in the world of sports, it is the strategic, behind-the-scenes management that ensures everything runs smoothly—from organizing events and maximizing sponsorships to managing athletes’ careers and creating long-term brand value...

Sports have evolved from local recreational activities into a multi-billion-dollar global industry. From international tournaments like the FIFA World Cup and the Olympics to domestic leagues such as the IPL and NBA, the scale, investment, and public interest in sports have grown exponentially...