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    What is SEO

    SEO stands for %u201Csearch engine optimization.%u201D It is the process of getting traffic from the %u201Cfree,%u201D %u201Corganic,%u201D %u201Ceditorial%u201D or %u201Cnatural%u201D listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where...
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    What is Page Rank ?

    Page Rank is Google’s system for ranking web pages. A page with a higher Page Rank is deemed more important and is more likely to be listed above a page with a lower Page Rank In other words, Google conducts “elections” in which each web page casts votes for web pages with hyperlinks to those...
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    Advertising: Information or Manipulation?

    Advertising, also known as a part of the marketing process, has a rich background. When we talk about marketing the first things that come to our mind are high profit, goods and services and of course consumers. Advertising’s role should only exist in order to help society by real information...
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    how mba professionals should contribute to the society !

    It is an accepted fact that education is essential for a country to achieve higher economic growth rate. A poor country can develop faster than a developed country by adopting technologies that has been proved successful in developed countries. But for this technological transfer to take place...
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    FDI in retail: What the reform measure means for Indian economy

    India has been ranked as the fourth most attractive nation for retail investment among 30 emerging markets by the US-based global management consulting firm, AT Kearney, in its Global Retail Development Index (GRDI) 2011. The Cabinet Committee has approved 51 percent foreign direct investment...
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    FDI in retail: boon or bane(open forum discussion)

    Their main arguments are: - It will lead to the closure of tens of thousands of small kirana shops across the country and endanger livelihood of 40 million people - It may bring down prices initially, but fuel inflation once multinational companies get a stronghold in the retail market - Farmers...
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    PIZZA VS.BURGER

    Overall,it would be a pizza if you put healthy toppings and not go too heavy on the cheese.
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    Do Indians spend too much on weddings?

    Mindset of our people has not changed yet..they keep on saving money for marriages since the birth of the child especially girl child. Flaunting ones wealth on exotic locations, multi cuisines, apparels has become so common.. reasons mentioned for the same is 'one gets married only once' !. It...
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    Top 5 Insurance companies in India...

    1) Life Insurance Corporation of India (with 64% market shares) 2) Bajaj Allianz general Insurance 3) ICICI Prudential Life Insurance 4) Birla Sun Life Insurance 5) SBI Life
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    Branding Blitzkriegs

    Branding Blitzkriegs That Will Rock 2012 The world is not going to end in 2012. what has ended however are the usual brand wars that marketing pundits predict at the start of every new year. move over Coke vs Pepsi, the new kids on the block are raring to have a go...
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    Pizza Wars

    Pizza Wars: Introduction Until 1996, Pizza in India was synonymous only a bready dough base slathered with some ketchup. Since 1996, there was a proliferation of 'high-priced branded' pizzas in the market, with the entry of international pizza chains. Domino's and Pizza Hut, the two big US...
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    The Coke Pepsi Rivalry: Pepsi Vs. Coke

    The Coke Pepsi Rivalry: Pepsi Vs. Coke The cola wars had become a part of global folklore - something all of us took for granted. However, for the companies involved, it was a matter of 'fight or succumb.' Both print and electronic media served as battlefields, with the most bitter of the cola...
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    Government vs Private jobs

    The Jobs in Government sector are always a better choice for the candidates rather than jobs in private sector.The reason for this is default risk as per finance terminology. Let me explain you clearly regarding this.If the market conditions are not in favor of the private company and if that...
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    How to conserve nature?

    The food, water and energy needs of the ever-growing human population stretches the supply of the earth's raw materials and strains the delicate balance of its various ecosystems. By limiting consumption, preventing waste and pursuing clean, renewable sources of energy, we can slow the depletion...
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