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Description It is a Research work carried in the real estate industry w.r.t the Mayfair Group to study the consumer decision making processes and consumer satisfaction levels. it also explores the ways of advertising in this industry. PROJECT REPORT ON “MARKET ANALYSIS OF REAL ESTATE BUSINESS...

1. Use of the print media[/b]- The advertisement should be made newsworthy and it should appear that you have a quick and easy solution to their problem or else it might be overlooked. 2. Ad-positioning- it is the second fundamental thing. For example, the ad can be started with the statement...

The main focal point of marketing is consumers’ needs, wants and demands and how to deliver consumers’ satisfaction at lowest possible price. If consumers’ satisfaction is consistently delivered then a brand image is created that speaks about the commitment to consumer, society and public...