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McDonald's is one of the best-known brands worldwide. This case study shows how McDonald's continually aims to build its brand by listening to its customers. It also identifies the various stages in the marketing process. Branding develops a personality for an organization, product or service.

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McDonald’s marketing strategies should be looked at historically in order to see the larger picture of the firm’s success. There have been so many strategies since the inception of the firm that it is difficult to account for them all, the two most memorable are the development of the “Golden...

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Take Your Business Into the Fresh Air Don’t wait for your customers to come to you; look for ways to get in front of them. Whether you run a retail store, restaurant or provide a service to customers, consider the following: Host a Cookout – Invite your customers (past and present) to join...

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Yes, they oppressed woman for centuries but today's young people already live in a world where, among their peers, women are better educated than men. As the grandparents die off, every year the country's college-educated population will become more feminized. In a couple of decades, America's...