Search results

Description The paradox of India's dismal share in world trade is baffling, for a country housing a billion people. This paper analyses this paradox from the point of view of the value-addition process, and country image. The authors, supported by case studies from their consulting assignments...

Description In the highly competitive $3 billion mobile phone market in India, Nokia has managed to make its brand the phone of choice for millions. It currently has a market share of over 70 per cent. Abhijit Joshi tracks the Finnish company's strategy for success. 59 In The Top Spot In the...

Description All the marketing strategies are based on right mix of 4Ps, only those can be ahead which has the right marketing strategies because it increases the chances of better market penetration with proper utilization of resources. Maruti Suzuki India limited is presently considered as the...

Description Systematic investments and high allocations are always a good foundation for strong insurance plan. When coupled with ease of buying online and simpler to understand the terms and conditions, you can invest your money in a much smarter way. Bajaj Allianz iGain III Insurance Plan is...

Description Revenue Management is an economic discipline appropriate to many service industries in which “market segment pricing” is combined with statistical analysis to expand the market for the service and increase the revenue “revenue” per unit of available capacity. THE BASICS...

Description Incorporated in 1971, Havells is one of the leading players in the electricalconsumer goods industry in India. The company‘s operations span fourbroad segments, viz. cables & wires, switchgears, lighting, and electricalconsumer durables, in order of their contribution to revenues...

Description The most important decision that Hyundai CEO’s should be making is which section of market is Hyundai going to compete in. Although it is quite clear that Hyundai Motors is an automobile production company, there exists, in the motor market, various groups of consumers that are...

Description Founded in 1971 with the acquisition of ‘HAVELLS’ brand; headquartered in Noida • Leading domestic player in consumer and industrial electrical products • Expanded global reach through Sylvania acquisition in 2007 • Largest Indian electrical products company with revenues in excess...

Description Lenovo will acquire following the official closing on October 1, 2014, IBM’s x86 server business for $2.1 billion. Following closure, Lenovo is adding a best-in-class x86 server business that allows Lenovo to fully participate in the $42 billion x86 server market worldwide, and...

Description This case study examines how IBM formulated and implemented a strategy for Routes to Market that was based upon observation of clients’ buying behaviours and aligned with their economic value as customers. The case describes how IBM identified seven preferred RTMs and assigned them...

Description US$ 1.2 billion Electrical Company, globally • Founded in 1971 with the acquisition of ‘HAVELLS’ brand • Started in India, expanded globally through acquisition, acquired Sylvania* brand in 2007 • Expanded from a Switchgear company to Consumer Electricals - backyard to living...

Description The industrial manufacturing industry has undergone significant change over the last two decades. The core philosophy of manufacturing operations has changed, from the Plan-DoCheck-Act (PDCA) model prevalent in the 1990s, to the operational expenditure (OPEX) focused model that we...

Description In this case synopsis, the team analyzes the current situation and strategy of PepsiCo, Inc. However, the complexity of PepsiCo’s product mix makes it difficult for the team to determine which industry the company belongs. After detailed discussion, the team determines to focus on...

Description Toyota’s uses both differentiation and low cost as generic strategies to try and gain a competitive advantage over their competitors in the automotive industry. The market scope that Toyota uses is a broad one that encompasses nearly every type of customer that is in the market to...

Description Tata Motors Li mi ted, the leading automotive vehicle manufacturing company in India in terms of revenues and one of the largest private sector companies in India in terms of revenues and assets. The Company is the largest company in terms of revenues in the Tata Group, which is...

Description How, exactly, does offering student discounts raise a seller’s producer surplus?From our study of market power in Chapter 9, we know that when a firm can influence its own price, it makes a higher profit than a perfectly competitive (i.e., pricetaking) company. The market power...

Description Marketing channels exist to create utility for customers • Place utility—availability of a product or service in a location that is convenient to a potential customer • Time utility—availability of a product or service when desired by a customer • Form utility—availability of the...

Description IBM Business Consulting Services, through the IBM Institute for Business Value, develops fact-based strategic insights for senior business executives around critical industry-specific and cross-industry issues. This executive brief is based on an in-depth study by the Institute’s...

Description Consolidated net sales grows 24% - Consolidated business at constant currency grows 27% - Consolidated organic business at constant currency grows 19% - India business grows 19% with strong growth across core categories - International organic business at constant currency grows 19%...

Description Colgate-Palmolive published its first Code of Conduct in 1987. Since then, the Company has updated the Code when significant legislative, regulatory, or Company policies or practices have dictated doing so. Today, our Code of Conduct is throughout the Colgate world in 27 languages...