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Description Marketing is indeed an ancient art; it has been practiced in one form or the other, since the days of Adam and Eve. Today, it has become the most vital function in the world of business. Marketing is the business function that identifies unfulfilled needs and wants, define and...

Description PepsiCo is one of the largest food and beverage companies in the world. It manufactures and sells eighteen brands of beverages and snack foods and generates over $98 billion in retail sales. PepsiCo encompasses the Pepsi Cola, Frito-Lay, Tropicana, Quaker, and Gatorade brands and...

Description A semi-parametric, information-based estimator is used to estimate strategies in prices and advertising for Coca-Cola and Pepsi-Cola. Separate strategies for each firm are estimated with and without restrictions from game theory. These information/entropy estimators are consistent...

Description PepsiCo, Inc. is a global food, snack and beverage company founded in 1919. The Company's brands include Quaker Oats, Tropicana, Gatorade, Lay's, Pepsi, Walkers, Gamesa and Sabritas. Market capitalisation: $100.68bn Approximately around 294,000 employees worldwide. December 5th...

Description What is the secret behind the highly success of Apple Inc.? How the Brand has conquered a considerable proportion of the market share as increased Brand Loyalty with the new Tablet product of Ipad? The answer is already given: Brand Loyalty. This paper attempts to analyze the...

Description Despite rapid and sustained development of electronic commerce, many companies doing e-business are still in the investment and brand-building phase and have yet to show a profit. However, as e-businesses shift their focus from building a customer base to increasing revenue growth...

Description With increasing globalization and international trade, a number of international brands are entering into India which is one of the fastest growing and highly competitive markets in the world. Though, most of the global firms failed to understand the needs of Indian consumers as well...

Description This project report throws light on the reasons behind customer’s decision of choosing Pantaloon for purchase of Apparels and various other products from Pantaloon. Pantaloon is one of the emerging players in the Indian retail industry and offers a deep insight into the industry...

Description Strategy Dynamics (Warren, 2008) provides a quantitative, resource-based approach to understanding a firm’s performance over time. This paper describes a strategy analysis of Starbucks Corporation using Strategy Dynamics. It demonstrates the usefulness of this approach in addressing...

Description Indian Economy is dramatically changing the dramatic changes are the result of hard realities. Too much of protection for too long a time has hindered the economic development rather than facilitating it. The immediate fallout could be seen in public sector units in the country...

Description If you want to get Option Volatility and Pricing Strategies: Advanced Trading Techniques for Professionals pdf eBook copy write by good author Natenberg, Sheldon, you can download the book copy here. The Option Volatility and Pricing Strategies: Advanced Trading Techniques for...

Description Nokia’s market share in the European smartphone market has shown a huge decline in the past couple of years. The problem began with the introduction of the Iphone in 2007, which set a new trend in the market. In order to return to the market leadership position, Nokia entered into...

Description It started with a handshake. Two visionaries, Bill Bowerman and his University of Oregon runner Phil Knight, thought they could do a better job of designing and selling shoes to runners. They were right. Today Nike is the world’s leading innovator in athletic footwear, apparel...

Description NIKE, Inc. was incorporated in 1968 under the laws of the state of Oregon. As used in this report, the terms “we,” “us,” “NIKE” and the “Company” refer to NIKE, Inc. and its predecessors, subsidiaries and affiliates, collectively, unless the context indicates otherwise. Our internet...

Description Kit Kat was launched in 1937. Since then, it has consistently been one of the best selling chocolate bars on the market and has acquired an instantly recognisable brand name and identity. In 1997, British sales of Kit Kat amounted to some £227 million, which made it easily the most...

Description With an employee-strength of over 3000 and turnover of US$ 497 million in 2003, Nestle India is FORTUNE 500 COMPANIES IN INDIA one of the leading companies in the FMCG space in India. The company is acknowledged amongst India’s ‘Most Respected Companies’ and amongst the ‘Top Wealth...

Description Travel.and.tourism.are.critical.to.the.American.economy..This.growing.industry.offers.significant. potential.for.job.creation.across.all.regions.of.the.country..Federal.policies.on.matters.ranging.from...

Description Begun with the formation of TCS in 1974, India’s software exporting industry has grown impressively since. In the fiscal year ended March 2003, India’s software industry generated $9.98 billion in annual revenue, of which $7.5 billion was export revenue. Almost all this revenue is in...

Description Transport is a major driver of economy. The linkage between civil aviation sector and economic activity and its catalytic impact on general development is now well recognized. The ICAO estimated that $100 spent on air transport produce benefits worth $325 for the economy and 100...

Description Television networks rely on advertising sales for generating a substantial proportion of their annual revenues, but are facing increasing competition from both traditional and non-traditional media outlets for the annual $150 billion US advertising market. Consequently, they are...