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    Was the IPL marketed well?

    The IPL tried to penetrate the mind of the consumer using continuous bombardment of its marketing messages rather than subtly trying to get the message through. As a result, the IPL is everywhere.On the hoarding outside your office window, on your Android device as an app, on the public...
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    Does Culture Matter in Marketing?

    The problem about culture is that it is multi-faceted and includes areas such as lifestyle, politics, behavior, history, mentality, faith and language. In order to succeed away from home, brands must cater to all of the above factors of each market they cater to. Companies which fail to...
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    The Diary of a Sales Intern

    Day 1: So here I am. Standing in front of the Dabur headquarters in Calcutta at office time. This is the place where I will be spending the most of my next two months in an air-conditioned cubicle earning forty thousand per month and learning about sales from a lot of fancy graphs and figures...
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