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Final Research Project OnImpact of Shopper, Store and Situational Factors on Store Image, Satisfaction and Loyalty of Customers --A Study on Westside Stores Executive Summary………………………………………….………………...3 Introduction…………………………………………………………………….4 Literature Review………………………………………………………………6 Retail...

Introduction Market Research Market Research For Business Planning & Growth Tanishq – An Introduction Locating Tanishq Product Line & The Collections Tanishq For You Tanishq Retailing Marketing Tanishq Marketing Strategy The Jewellery Market Some of Tanishqs Competitors Tanishq – Market Research...

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Topics INTRODUCTION HISTORY OF lay’s STUDY OF SELECTED RESEARCH PROBLEM QUESTIONNAIRE ANALYSIS OF DATA BIBLOGRAPHY

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Short notes and important points from the book "Marketing An Introduction by Amrstrong and Kotler" These notes are good for a general overview of the subject and preparation for mcq's. Most of the examples from the original book have been omitted to make it as concise as possible....

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Table of Contents HOTEL AND CATERING SERVICES INTRODUCTION HOTEL — THE CONCEPT MOTEL — THE CONCEPT HOTEL AND ITS TYPOLOGY HOTEL MARKETING — THE CONCEPT MARKETING VS SELLING THE HOTEL SERVICES MARKETING POLICY USERS OF HOTEL INDUSTRY MARKET SEGMENTATION FOR HOTEL PRODUCT PLANNING AND...

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CONTENTS 1) Introduction 2) Definition 3) Positive Aspect of Green Marketing 4) Negative Aspect of Green Marketing 5) Problems with going green 6) Green Marketing strategies that different firms should adopt 7) Green Code 8) Choosing the right Green Marketing Straregy 9) Conclusion

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