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Few people are naturally gifted with the ability to be an active listener, but it's a skill that can make or break a leader. In fact, most people are not quite sure what active listening is, and therefore do it very badly. It's particularly difficult for those who are narrowly focused on a clear...

Effectively fielding questions from the press can really help your organization boost its public image, while failing to cooperate can sometimes be disastrous. Before the journalists come calling, develop a strategy for how you will handle media inquires. Are you equipped to reply promptly in...

Clear objectives for an advertising campaign are essential. Do you want to generate leads or encourage brand switching? It's important to decide before your campaign begins, so you can design y0ur campaign to achieve your goals. In addition, the results should be measurable so that you can be...

A new study at the Harvard Business School takes the spotlight off the “top performers” and focuses it on the other folks who make it possible for the star to shine. According to the researchers, “Stars need to recognize that despite their talent, knowledge, experience, and reputation, who they...

No matter the medium, it costs to advertise. So, how do you know whether your investment is garnering a return? It starts with solid objectives that are clearly defined. From there, it’s about measurement. This article will help you develop a strategy for knowing whether (and to what extent)...

Conducting a corporate public relations campaign can raise awareness of your company and build consumer confidence. It may be especially important when changes occur or you enter new markets. Public relations can also help improve your company’s reputation. Your corporate reputation is how you...

Crowdsourcing is a technique that sophisticated companies use to translate the enthusiasm of their most highly-engaged customers into valuable marketing, branding, or product-development insight. You can do it, too. Use these techniques to harness the intelligence of customers that love your...

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Mostly, you've got to care about your subject and care about the audience Contrary to what many people think, a speech is not a performance. Rather, it's a relationship -- ideally a meaningful one -- that you create with a group of people. Like any good relationship, a speech requires caring...

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Motorola Goal: Pursuing internal ideas in search of the next big thing Technique: A program that functions like a venture-capital firm inside the company MotorolaMotorola’s Early Stage Accelerator (ESA) program applies venture-capital methodology to ideas within the company. Started by...

Toyota Goal: Company-wide participation in efforts to improve operational efficiency Technique: Alert systems and meeting templates that empower employees ToyotaToyota has long been recognized as one of the world’s most innovative companies. Its “lean thinking” approach to...

IBM Goal: Collaboration among many employees Technique: Online platform that acts as a chat room for ideas IBMTo help connect its more than 350,000 employees around the world, IBM uses software called ThinkPlace, a sort of internal chat board and wiki. Anyone can originate an idea by...

The problem with product “benefits” is that they’re always the same. Take Customer Relationship Management (CRM) software, for instance. Every package has identical benefits: increasing sales revenue while decreasing average cost per sale. Every CRM prospect already knows that, so why bother...

In business-to-business (B2B) firms, the legendary conflict between sales and marketing stems from a difference of opinion about what marketing should be doing. Most marketing professionals believe that they should primarily be concerned with market research, building brand equity and creating...

Actually, I’m going to tell you how to get your marketing group to create brochures that actually help you make sales. The fact that the technique drives marketing geeks crazy is just an amusing side benefit. I worked in marketing for six years in the early 90s. I learned (the hard way) that...

Repetitive stress injuries can be bad news for business. And the misuse of the computer is a factor. Even when companies go the extra step of providing ergonomic workstations, that doesn’t enforce good work habits among employees. Poor posture and overlong sessions in front of the computer can...

Each of us has a different career history. Your particular job search and career goals are also unique. So which type of résumé will have the highest probability of getting you the interview that will lead to your perfect job? Keep in mind the following as you decide which type of résumé to...

"If you were a tree, what kind would you be?" TV journalist Barbara Walters was widely ridiculed after she asked Katherine Hepburn this airy question during a prime time television interview. If you sit down to an interview with an executive recruiter, it's likely you won't enjoy such a...