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THEY are the trend trackers of the world. Through surveys, polls and data crunching, market research firms help companies as well as the media spot emerging trends and gaze into the future. Their role could not have been more critical in a rapidly growing economy where technology, rising incomes...

Hi MPVs, Check out this presentation on Securitisation....... Enjoy........

THE message is clear. With modern food formats like Food Bazaar and Spencer’s offering to take the negative labour out of positive Indian home pleasures by setting up an inhouse chakki (flour mill), offering to knead the dough and cut vegetables free of charge, retailers have their eye on the...

WITH organised retailing coming up in a big way across the country, the revenue model of the fast moving consumer goods (FMCG) firms is witnessing a change. The Rs 3,700-crore cooperative dairy giant Gujarat Co-operative Milk Marketing Federation (GCMMF), which sells Amul and Sagar brands of...

Hi MPVs, Check out this pdf on children and advertising.......Just came across it while searching some data on children..... Enjoy.....

Hi MPVs, Check out this pdf on "The Influence of Commercialism on the Food Purchasing Behavior of Children and Teenage Youth"....Really helpful... Enjoy......

London: When the snows melt on the Alpine mountainsides next spring the Swiss will check to see how many more of their billionaires have decamped to the warmer climes of Britain. A global survey of the lists of the wealthiest people in 27 leading countries shows that Britain and Switzerland...

The buzz on Dalal Street is positive. Many optimistic market players are hopeful that despite the minor hiccups the market is headed for a new high. They point out the recovery made in the last few weeks as proof. However, Prakash Iyer is confused. He is not sure whether he should join the party...

Hi MPVs, This is one exhaustive presenation on Indian Cosmetic Industry and includes case studies of lakme and revlon......with a primary research findings...... Due to the size i have divided it into 2 parts.... Enjoy.....

Mumbai: The next time you slam the phone down on a direct sales executive, spare a thought for the number of times he has to talk to a prospective client before clocking a sale. They probably have one of the toughest selling jobs in the business. Which is why, virtues like persistence and...

New Delhi: Now pharma MNCs and domestic companies will face stiff competition from none other than public sector undertakings, which are making a foray into the highly-competitive anti-HIV drugs market. As a result, prices of anti-retrovirals are expected to drop substantially, by 25-30% with...

New Delhi: The unease with the reforms in power distribution which shifted the monopoly from a governmentowned utility to private players is showing. With very little to write home about on improved service quality, the finance ministry has put the first foot in the door to rework the...

Kingfisher Airlines Open begins today Mumbai: Come Monday and the CCI will witness high-octane tennis as the ATP bandwagon zooms into Mumbai. Will towering Croat Ancic be Super Mario at the Kingfisher Airlines Open or will the redoubtable Spaniard Tommy Robredo stop him in his tracks? Their...

Why Ashrams and Satsangs Have A Different Feel Ashrams are centres of pilgrimage. Those who live in ashrams — for short periods or otherwise — experience shakti, a kind of positive energy field, that seems to envelop them. It works from within, bestowing the highest reward on them. The...

Thailand’s political future in doubt after coup Thailand’s lightning military coup d’etat on September 19 against the government of Thaksin Shinawatra was unexpected but unsurprising. Something had to give sooner or later, as the political confrontation between pro- and anti-Thaksin forces...

Hi, well do post what all do u need...if i have anything on it....i will surely post it........ Enjoy.......

Hi MPVs, Check out the presentaion which shows the potential of rural marketing.... Enjoy....

Hi MPVs, Well the topic of management control system is very interesting....this project includes a case study on Indian Railways..... Enjoy.......

Hi MPVs, Check out this memory map on pricing...... Enjoy......

Hi MPVs, Check out this presentation on Griesinger model.... Enjoy......