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Answer 1: It does create a buzz and can get some new leads. Helpful when there is some current topic discussion. Answer 2: Create value for the customer. Provide content useful for them. Will surely leverage the benefit of gaining the customer satisfaction.

Facebook ads are better and worth. That's because, the people who really admire your thing will approach you. In the long run the creative and remarkable ideas you have for your followers, matters a lot and will definitely prove effective in getting more likes.